Quikr has launched QuikrScanner, an IoT device that connects to cars via OBDII ports, providing users with information like the car’s location, performance and overall condition. The device can be interfaced with via the QuikrScanner App available on Android and is ‘coming soon’ to iOS and Windows Phones.
The device costs Rs 1,499 for a year’s subscription (including the hardware itself), although it’s not clear how much the subscription will cost after a year. The devices requires a SIM card with a data plan to activate, post which the device connects to the app via Quikr’s servers. A single device can connect to multiple phones, enabling use cases like multiple parents being able to monitor a device in a school bus.
Users can view the location and driving path of the vehicle, detailed vehicle history in terms of mileage distribution and idle time, setup an alarm in the event of car being towed, and monitor the health of the car like the battery and coolant status, via the app. The app, called QuikrScanner for Cars, can eventually provide other features like warnings when maintenance is required, as well as mechanic suggestions in the vicinity, making it a pretty useful tool for car owners to have.
Other car monitoring system: Earlier this month Jio said it would launch a new IoT product coming up: ‘Jio Car Connect’, an On-Board Diagnostic (OBD) device that can be plugged into a car’s OBD module to record and track engine and other vehicular related data. Others in this space include automobile manufacturing companies like Honda and Mahindra which had earlier unveiled their own ‘Connected Cars’ platform for vehicle location tracking, engine health monitoring, and trip details.
Similarly, Gurgaon-based Trak N Tell provides a GPS-based product that enables car owners and fleet owners to track their vehicles, while MapmyIndia launched a plug and play device in May called DriveMate that connects to cars via the OBD port and provides location, ignition and status reports.
Stepni acquisition: Note that earlier this month Quikr had acquired Stepni, an online platform that connects vehicle owners with mechanics, garages, car accessory outlets etc., to introduce vehicle maintenance services on its platform. The company has been focusing on QuikrCars, its automobile vertical, which was launched in August last year. The service also started offering RTO assistance and a vehicle discovery feature that displays recently posted and trending vehicle models around a particular user’s location.
Quikr Funding and Financials
Last month, Times Groups’s private treaty arm Brand Capital had invested Rs 130 crore ($19.4 million) into Quikr through convertible debentures. This was an ad-for-equity deal. In July 2015, the company raised $150 million from Tiger Global and AB Kinnevik to invest in its mobile business and strengthen its hold in categories like goods, cars, real estate, jobs and services. AB Kinnevik put $40.55 million in April during the same round of investment. The company’s financials up to 2014: