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Pradeep Shrivastava quits as CMO of Reliance Jio: report


Pradeep Shrivastava, who joined Reliance Jio as its Chief Marketing Officer (CMO) on May last year has stepped down from the post, an Economic Times report said on Tuesday. MediaNama reached out to Jio for a confirmation and we are yet to hear back from them.

At Jio, Shrivastava  lead the marketing business operation. Prior to joining Jio, Shrivastava was the director and chief marketing and commerce officer at XL Axiata, an Indonesian telecom operator, according to his LinkedIn profile.

Shrivastava has over 30 years of experience in the telecom, FMCG, advertising, export, franchising & retailing and institutional and durable sales sectors. Before XL Axiata, Shrivastava worked as the CXO of Robi Axiata in Bangladesh, which was an investor in Shrivastava’s previous employer Idea Cellular. At Robi Axiata, he took care of sales, marketing, customer service and enterprise business and business IT operations.

He also held the position of director of operations at Videocon Telecommunications for over a year. At Videocon, Shrivastava was overseeing sales, service and marketing related activities for Videocon’s telecom operations. He was also the CMO of Idea Cellular for over 8.5 years.

Before this, Shrivastava worked as the VP of international business at The Global Green company for about 3 years and as the business head and senior product manager of ice cream at Hindustan Lever (now known as Unilever) for 7 years. He has also served as senior client servicing manager at Lintas for 2 years.

Note that Shrivastava’s exit from the company comes at a time when Jio recently announced the launch of its telecom service for the general public. It announced that all voice-calls would be free and claimed to provide data at Rs 50 per GB. It also announced a ‘welcome offer’ with free unlimited access to data and voice calls for those customers who haven’t still tried out the network More here

Other recent moves at Jio:

In July, SN Sharma, who was part of the leadership team to drive Reliance Jio’s cable distribution business, had quit the company.
-In the same month, Anand Narang, VP & Head of Marketing, Devices, at Jio joined Bata India as VP, Marketing. Narang had joined Jio in 2015 and was responsible for the marketing strategy of LYF Mobiles.
– In April, Jio had chosen Vishal Sampat as its Chief Digital Officer to head the company’s digital marketing initiatives.

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