wordpress blog stats
Connect with us

Hi, what are you looking for?

nexGTv and Culture Machine partner for content sharing

video-media-news-journalism-cmn

Online streaming company nexGTv has tied up with YouTube MCN Culture Machine to feature its video content from its digital channels. Culture Machine owns and operates Being Indian, Put Chutney, Blush, Epified, All Access, Awesome Sauce, VIVA Channel, Whack, Old Delhi Films, Rascalas.

Separately, nexGTv also acquired the digital telecast rights to UK-based Daehan Drama’s popular comedy web series, ATtheCOUNTER.

Culture Machine has a similar deal with YuppTV Bazaar.  Culture Machine owns and operates a cluster of channels on YouTube, and while those channels have ads, the company also produces content for clients like Samsung, Ola Cabs, Edelweiss Tokio Life Insurance, Closeup, Vodafone, Nike, Myntra etc. It claims to have over 500 million monthly views on its channels which produce content across genres.

Other Tie ups with MCNs

nexGTv, on the other hand, has been increasing its content library.

Advertisement. Scroll to continue reading.

In July, it launched a separate app for shows called Comedy One. It partnered with ONE Network Entertainment, an online video creator, talent aggregator, branded content producer, for the same. ONE Network Entertainment also tied up with YouTube MCN Ping Digital Broadcast to launch an initiative called ‘The creators collective’ for content producers and creators to become publishers, specially in the comedy genre.

In February nexGTv tied-up with #fame to integrate its content on its streaming platform. As a part of the deal, #fame will create and premiere content exclusively on nexGTv before publishing it on other channels.  In January, Bollywood actress Priyanka Chopra partnered nexGTv to air an original show called “It’s my city.”

In December 2015, film director Imtiaz Ali tied up with nexGTv to launch a digital platform called SPOTLight where filmmakers and content creators can post their original short videos across genres.

Music streaming app

In July,  nexGTv launched an Android app for streaming music from different genres/categories available in its repository. It had previously partnered with TV channels such as B4U, Zoom, Maa TV, 9X Jalwa, Tashan, B4U Music, M Tunes and 9XM Music to acquire movie streaming rights and claims to have an online library of nearly 2500 movies.

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ