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LinkedIn India launches placement test, mobile site & SMB solution


LinkedIn has launched LinkedIn Placements, LinkedIn Lite and LinkedIn Starter Pack for India:
Placements will let its students users take an assessment test in order to check out jobs from the “35 top corporates” in India. The company has tied up with Aspiring Minds, CoCubes, HackerRank and Wheebox for the assessment tests. Note that LinkedIn acquired online tutorials and training platform Lynda.com for $1.5 billion in April 2015.
– LinkedIn Lite is a bare bones mobile website which claims to load 4 times faster than the usual LinkedIn, independent of the mobile and its network connection. This will be rolled out to all Indian users in the next few weeks.
– The LinkedIn Starter Pack is a premium hiring, marketing and learning platform for startups and small and medium sized businesses. The company will charge Rs 99,000 for this service, but says that in the pilot phase, the service will be available for only 100 SMBs and startups on a first come first serve basis. The package is valid for 6 months and gives the business:
a. 10 job postings
b. 1 Recruiter India license
c. 2 LinkedIn Premium subscriptions
d. $1000 Sponsored Content credits

The professional networking firm claims to have 37 million users in India, its second largest user base after the US. In May last year, LinkedIn India had 30 million users and strengthened its Indian editorial team. It had 3.4 million users when it started operations in India in 2009.

APAC users: 

It has over 100 million in the Asia Pacific region, up fivefold from 20 million users in 2012. In APAC, LinkedIn users have doubled from 50 million to 100 million in 2 years, and represent 22% of LinkedIn’s global user base of over 450 million. As of now, the professional networking site has 23 million users in China, 6 million in Indonesia, 4 million in Philippines, 3 million in Malaysia, 1 million in Singapore and 8 million in Australia.

LinkedIn’s numbers:

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For the quarter ended March 31, 2016 (Q1FY16), LinkedIn reported 106 million average unique monthly visiting members. Mobile accounted for 58% of all its traffic, up from the 57% reported in Q4FY15.
– 19% growth year over year to over 433 million users worldwide
– 9% growth YOY to more than 105 million unique visiting users per month
– 49% growth YOY to 60 percent mobile usage
– 34% growth YOY to more than 45 billion quarterly member page views
– 101% growth YOY to more than 7 million active job listings

In June this year, Microsoft acquired LinkedIn in an all cash deal valued $26.2 billion.

Our LinkedIn coverage.

Image credit: Nan Palmero under CC BY 2.0

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Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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