Ecommerce platform KartRocket has hired Abhimanyu Lal as its Chief Business Officer. He will be responsible for identifying opportunities for expansion and scaling of KartRocket and ShipRocket. Prior to KartRocket, Lal was at Ebay India for over 8 years, and most recently headed the Category Management division. He was also the head of Marketing and Strategy at the same company at different points. He also worked as the Business Head for the company in Philippines and Malaysia. In 2013, Lal also founded a startup called Twyst where he was the CEO for over 3 years. Last month, the KartRocket hired Gaurav Gupta as its Chief Technical Officer. Gupta joins from FreeCultr, an online fashion brand, which is apparently being sold to Arvind Mills. Earlier this year, KartRocket closed a $8 million round of funding from Bertelsmann India Investments (BII), Nirvana Digital India Fund, 500 Start-Ups and Singapore-based Beenext, and an unnamed Japanese investor. At the time, it had planned to use the funds for Kraftly, which targets small seller communities and home entrepreneurs in India in categories such as apparel, accessories, home, crafts, and other unique and eclectic products. Kartrocket had launched Kraftly in August 2015.
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