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JustDial’s Omni product made Rs 5.5 crore in revenue in Q1 FY17

Online listings and ecommerce company JustDial had reported an operational revenue rise of 6% to Rs 179 crore for the June quarter (Q1 FY17). Of this, the company said that it recognized a revenue of Rs 5.5 crore from its Omni business.  Omni is an inventory management product it introduced to help small businesses manage their online and offline sales. In the preceding quarter JustDial said it saw setup fees of Rs 3.65 crore recognized from Omni. In a call with analysts, JustDial's senior management spoke about the business and how it sees Google as its competition. Notes from the call: 1. 6000 businesses signed on Omni: VSS Mani, founder of JustDial, said that 6,000 businesses have signed on for Omni. However, out of the 6000 that the company signed, they recognized revenue for about 2000 contracts.The total number of contracts increased from 2500 in the preceding quarter. The revenue mix was roughly split 30:70 for upfront payment and monthly payment. The monthly licence rental fee is Rs 2,000 a month or Rs 3,500 a month which will list the inventory and services on JustDial. There is also an option of a one time licence fee for Rs 65,000 and Rs 99,00 (along with listings on JustDial for three years).   2. Competition from Google: Mani elaborated that JustDial's biggest competition in right now Google as the search behemoth has been getting into more loacalized searches. "I think the biggest competition for JustDial is Google. There is none of the others as competition because everyone else…

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