Search engines of Google, Yahoo and Microsoft will soon “auto-block” all kinds of pre-natal sex determination ads and prevent users from viewing them. According to a Supreme Court Judgment reviewed by Bar & Bench, the three companies were ordered to develop a method to auto-block both existing ads and ads that might appear in the future. Even if a user tries to search for services or companies providing sex determination via Google, Microsoft, or Yahoo search engines, he/she will be promoted with a block message stating that such practices are prohibited in India. To supplement this, the Supreme Court ordered the companies to block search results of certain “proposed lists of words (or keywords)”. Earlier judgments and cases: Note that this isn’t the first time that the judiciary has asked search engines to delist sex determination ads. After the court…
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