wordpress blog stats
Connect with us

Hi, what are you looking for?

Google acquires API management company Apigee to scale its cloud offering

google-1017347_640

Google has signed a definitive agreement to acquire US-based Apigee, an API management company to enhance its cloud business. A Reuters report pegs the size of the deal at $625 million; Google will pay Apigee’s shareholders $17.40 for each share, added the report. This is Google’s second acquisition in the cloud business space: In July it bought Anvato, a cloud based platform to scale media processing and workflows in the cloud.

Apigee offers customized APIs for developers and enable them to build applications around a tailored ecosystem. For example: Pharmaceutical store Walgreens uses Apigee’s API management tools to developed a mobile app that prints photos of prescriptions or medicines specified by customers at stores; the app can also be later used to order refills for the same prescription online.

How Apigee will enhance Google’s cloud business

This technology will now be integrated in Google’s cloud offerings including Google App Engine, and Google Container Engine—both together provides a Platform-as-a-Service (PaaS) for hosting web apps on Google managed cloud data centers. “Now, with Apigee’s API management platform, they’ll (users) be able to front these secure and scalable services with a simple way to provide the exported APIs,” Google said in the blog post.

In addition, Apigee’s technology will also be used in Kubernetes—an open source system for automating deployment, scaling, and managing cloud-hosted applications. This is mainly targeted at enterprise customers as Google mentions that the Kubernetes-Apigee integration will “help enterprises get better control and visibility into how their internal systems talk to one another, an additional part of deploying services.”

Competition

Amazon Web Services (AWS) had earlier acquired Elemental Technologies for $500 million in September last year. Months later during their Q4 2015 earnings Amazon said that AWS had sales of $2.405 billion, a growth of 69% y-o-y growth.

IBM on the other hand had acquired live streaming provider UStream in January. The company then reported that revenue from its cloud, analytics and security business increased by 12% year-on-year to $8.3 billion, even though overall revenues had slowed down. Microsoft’s cloud unit Azure Media Services reported a revenue growth of 120% with the usage of the platform doubling year over year during Q3 2016.

In August 2015, Amagi launched a managed service that helps broadcasters simplify video content preparation, management and delivery using its cloud platform. Amagi’s platform would also let broadcasters manage assets and archives, traffic and scheduling and provide 24/7 monitoring. It also added an ad insertion product called Thuderstorm that delivers targeted advertising for premium live sports and news feeds. Thunderstorm will allow TV networks to insert ads on the server side as opposed to the traditional client-side insertion.

Moodstocks acquisition

Google acquired France based machine learning startup Moodstocks for an undisclosed amount in July. Post acquisition, the entire team of Moodstocks were reportedly joining Google’s R&D facility at Paris, and they were said to help strengthen visual recognition capability in Google’s image or video based products.

 

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

News

Hyperlocal e-commerce company Dunzo has raised $40 million from new and existing investors including Google, Lightbox, Evolvence, Hana Financial Investment, LGT Lightstone Aspada, and...

News

Paytm has hived off its payment gateway business into a separate entity, Paytm Payments Gateway Service Pvt Ltd, and has infused ₹100 crore worth...

News

Google has closed its deal to acquire fitness wearables company Fitbit, even as probes by competition regulators in the United States and Australia are...

News

Google has sent emails to several digital lending mobile applications on its Play Store, requiring their operators to submit details of their regulatory and...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ