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Facebook has 80M users on Groups in India; Launches Discover Group

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Facebook says that more that 80 million users visiting its Groups product  monthly, according to a report by Mint. The company revealed this while launching a new product called Groups Discover, a new where users can browse groups by category and get recommendations based on friends, location and interests.

Globally, however, Facebook said that more than a billion users use Groups and have left more than 100 billion comments last year. The company also said that users left 250 billion likes of Group posts in the same time period.

Groups Discover offers users 25 different categories such as parenting, sports, food, buy & sell, networking, animals & pets, hobby & leisure, support & comfort and travel. Each topic page highlights the top suggested Groups based on popularity and who you may already know that’s a member, the company added.

Additionally, Facebook said that that it would make replies to comments easier. Users can reply directly to specific comments on a post in Groups. They can also drag and drop-in files if you’d like to share more information within a group.

Recent developments

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– Earlier this week, Facebook said that its Messenger application can now accept payments without sending users to an external website.Note that this is live only in the United States and is expected to roll out the capability more broadly by the end of the year.

– Last month, Facebook has introduced tools to let its users decide which ads they want to see, and created new ad formats “that complement people’s online experience.” However, AdBlock Plus, the ad blocking extension has published a workaround to Facebook’s feature to surpass adblockers which would show Facebook users ads on desktop. More on that here.

– In the same month, Facebook said that small and medium businesses (SMEs) in developing markets could list and sell their products on Facebook for free along with advertising using the pages feature,

Financials

Facebook posted a net profit of $2.05 billion for the quarter ended June 30, 2016. Net profit was $719 million in the same quarter last year, a staggering growth of 186%. Facebook’s net profit was primarily boosted by its ad revenues which grew 63% y-o-y to $6.24 billion from $3.83 billion in the same period last year.

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