Google has criticized the European Council’s proposal that asks content sharing platforms like YouTube, Dailymotion ‘to deploy a kind of automated filtering technology’ to automatically detect songs or audiovisual works that infringe the original creator’s copyrights. The search giant retaliated in a blog post that such a mechanism “would effectively turn the internet into a place where everything uploaded to the web must be cleared by lawyers before it can find an audience.” It further argues that content sharing platforms are not obliged to monitor and filter out infringed content in real-time, however they are only obliged to pull down content if a user notifies Google about a copyright violation. Google says that YouTube already has such a partial content filtering system named “Content ID” which “blocks content that has been claimed by a copyright owner.” If EU’s proposal is passed, it might hurt creativity, innovation and openness of the Internet, eventually limiting how platform like YouTube and Dailymotion operates, added Google. YouTube’s content management feature ‘Content ID’ is a result of time-taking research and development and smaller organization and startups may find it hard to implement such filtering softwares. Therefore, it is important for EU to strike “an appropriate balance” between content filtering and openness of a public sharing platform on the Internet, Google argues in the blog post. Shift from print to digital affecting advertising revenues: EU EU argues that journalistic publishing has taken shift from physical print to digital media, and several re-publishers including news aggregators and…
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