comScore has released a report titled ‘The 2016 U.S. Mobile App Report’ which details the demographics, statistics and fast growing app usage across ages. All figures are for June 2016 unless specified otherwise. Here are the key takeaways from the report: Digital media time spent on mobile vs desktop In June 2013, users spent 409,847 minutes on digital media via mobile app, slightly lesser than desktop where they spent 476,553 minutes and 77,081 on mobile web. A year following that, time spent on mobile apps increased by 52% to 621,410 minutes, while desktop just grew by 1% to 480,967, whereas mobile web grew by 26% to 97,440 minutes. In June 2015, time spent on web grew by 14% to 550,522 minutes, mobile app by 25% to 778,954 minutes and mobile web by 21% at 118,299 minutes. The report adds that in June 2016, time spent on desktop has actually fallen by 11% to 491,743, and the same on mobile has slowed to an 11% increase to 864,328 minutes, while mobile web has increased by 5% to 124,787 minutes. Which platform did people spend time on? In June 2013, time spent on smartphone apps was 33% and grew steadily after a small dip in December 2014 to 49% in June 2016. On mobile app in the same time frame, 42% of the time increased to 58% by June 2016. Overall, time spent on digital media on the mobile grew from 51% to 67% from June 2013 to June 2016. Desktop was…
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