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ASCI calls out Uber, Goibibo, Paytm, Lenovo & others for false advertising

Image Credit: Flickr User Thomas Hobbs under CC BY-SA 2.0

The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) has upheld complaints (pdf) against 98 out of 159 advertisements brought to it in June 2016. These advertisements belonged to various categories: 39 belonged to the Education category, 25 in the Healthcare & Personal Care category, 11 in the Food & Beverages category, 6 in Ecommerce category and 17 advertisements from other categories.

In ecommerce:

Travel commerce portal Goibibo’s online advertisement that claimed to offer “free hotel night stay + 1000 goCash,” whenever a user refers the site to friend was found to be misleading by ASCI, as the advertiser was only giving a Rs 1000 discount for a one-night stay and not a “free stay” as claimed in the ad.

Cab aggregator Uber India’s advertisement that claimed to offer an Uber Moto ride for “flat rate of Rs 10” was found to be misleading by ASCI since the ad did not mention the validity period of the offer.

Ecommerce portal Naaptol’s advertisement for one of their product that claimed “local fat and cellulitis loss”, was not substantiated with proof and was found to be misleading by ASCI.

Online Insurance aggregator Policy Bazaar’s advertisement that depicted a policeman penalizing two-wheeler rider for not holding/renewing insurance for his vehicle was found to be misleading by the ASCI as the ad was apparently “misleading consumers to believe that they need not worry about lapsed policy and is encouraging negligence.”

Ecommerce portal Printvenue’s advertisement which claimed to offer a “flat 50% off on your first order valid on all products”, was found to be misleading by the ASCI. The 50% discount offer had a binding condition that the maximum discount cannot be above Rs 500 per order, and was also applicable on selected products only.

Mobile payments and ecommerce company Paytm’s advertisement that depicted a motorcyclist using the Paytm app on his phone at a petrol pump is an unsafe and dangerous practice, according to ASCI. The ad, which seems to suggest that it is safe to use a cellular phone in the premises of a petrol pump, is violative of Clause C (3) of 4thSchedule of the Petroleum Rules, 2002, added ASCI.

Online medical consultation portal Doctorinsta.com’s ad that claimed to offer the “best and brightest doctors” for consultation and “Goodbye Sexual Problems” were not substantiated by proof and was found to be misleading by exaggeration, according to ASCI.

In Consumer Electronics:

Mobile manufacturer Lenovo’s ad for its Vibe P1M model which claims that the phone is “Water-Resistant Build..protection against sudden drizzle and accidental spills”, was not substantiated by proof and was found to be misleading by ASCI.

Our coverage on previous ASCI reports here

Image Credit: Flickr User Thomas Hobbs under CC BY-SA 2.0

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    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ