The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) has upheld complaints (pdf) against 98 out of 159 advertisements brought to it in June 2016. These advertisements belonged to various categories: 39 belonged to the Education category, 25 in the Healthcare & Personal Care category, 11 in the Food & Beverages category, 6 in Ecommerce category and 17 advertisements from other categories. In ecommerce: -Travel commerce portal Goibibo’s online advertisement that claimed to offer “free hotel night stay + 1000 goCash,” whenever a user refers the site to friend was found to be misleading by ASCI, as the advertiser was only giving a Rs 1000 discount for a one-night stay and not a “free stay” as claimed in the ad. -Cab aggregator Uber India’s advertisement that claimed to offer an Uber Moto ride for “flat rate of Rs 10” was found to be misleading by ASCI since the ad did not mention the validity period of the offer. -Ecommerce portal Naaptol’s advertisement for one of their product that claimed “local fat and cellulitis loss”, was not substantiated with proof and was found to be misleading by ASCI. -Online Insurance aggregator Policy Bazaar’s advertisement that depicted a policeman penalizing two-wheeler rider for not holding/renewing insurance for his vehicle was found to be misleading by the ASCI as the ad was apparently “misleading consumers to believe that they need not worry about lapsed policy and is encouraging negligence.” -Ecommerce portal Printvenue’s advertisement which claimed to offer a “flat 50% off…
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