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Apple Music has 17 million paid subscribers a year after launch


Apple Music, Apple’s music streaming and download service, has over 17 million paid Premium subscribers, Apple announced at its press event, reports AppleInsider. This is up from 6.5 million paid customers and overall 15 million subscribers in October last year.

In August last year, Apple Music claimed to have 11 million trial members signed up. Eddy Cue, Apple’s SVP of Internet software & services, said then that out of its 11 million members, 2 million had opted for the $14.99 family plan, which allows access for up to 6 people.

The service, which debuted on 30 June 2015 worldwide and on 1 July the same year in India, combines music downloads, radio streaming and music streaming in a single app. Apple Music claimed to have 30 million songs in its library, and costs $10 a month. Apple claims that music downloads account for two thirds of its music revenue and it was planning to roll out a ‘broad’ marketing campaign across billboards, TV and radio towards the end of the 3 month free trial period.

App store numbers: Apple also said that its app store saw 140 billion downloads, growing 100% month-on-month from July to August 2016. The company had touched the 100 billion app downloads landmark in June last year.

Times Music to curate for Indian Apple Music users:

Times Music was appointed as a curator on Apple Music in April this year, and would provide editor curated recommendations for music catalogs available on the latter. Times’ press statement states that it is ‘one of the first few Indian labels’, indicating that Apple Music plans to add at least a couple more labels from India, possibly due to demand or to drive Apple Music adoption in the country. In October 2015, MTV India became the first local curator for Apple Music, where it would let the latter’s users listen to Bollywood and Indian indie music through curated playlists.

Apple’s earnings: Apple posted a net profit of $10.5 billion for the quarter ended March 26, 2016 (Q2FY16) and generated revenues of $50.6 billion. Apple CEO Tim Cook said that iPhone sales were up 56% this quarter. He added that “I view India as where China was maybe seven to ten years ago from that point of view, and I think there’s a really great opportunity there.”

Services revenues: In the same quarter, Cook mentioned that Services revenue increased by 20% to $6 billion. App Store revenue was up 35%. Our Apple coverage here.

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    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ