iphone7

Apple launched the latest iteration of its iPhone, the iPhone 7 and iPhone 7 Plus, today. The company will start selling the handsets in India starting the 7th of October, with a starting price of Rs 60,000 for the base model. Apple has not yet announced the pricing for other models in the country.

In the US, the iPhone 7 will cost $650 (~Rs 43,000) for the entry level model, with the highest end iPhone 7 Plus priced at $849 (~Rs 56,000). New features include a starting storage space of 32GB, as opposed to 16GB on previous models. Users can also get 128GB or 256GB models of the phone.

The iPhone 7 comes with a four core, 64-bit, A10 fusion processor and a 4.7 inch screen with a 1334*750 resolution screen (despite a significant number of Android phones sporting resolutions as high as 2560*1440p, it looks like Apple is still going to continue using the meaningless moniker ‘Retina Display’). Other new features include dual-back cameras (what Android phones have been doing since 2014), waterproof and dust resistant finish (again, Android got there first), and a touch sensitive area instead of a button (Android phone have been available without buttons since forever).

The new phones also use a lightning adapter instead of a headphone jack, although the company ships the phones with an adapter for standard headphones. Another ‘feature’ is the introduction of stereo speakers. Finally, the company also launched 2 new colours for the iPhone – Black and Jet Black. It also launched $150 bluetooth earphones called AirPods, which can be used as wireless headsets for answering calls, listening to music and communicating with Siri.

Overall the iPhone 7 feels more of a ‘catch-up’ solution rather than true innovation. Pretty much all of the new features are things that Android phones have been doing for years. The new iPhone specs aren’t even that impressive, with previous generation Android phones having a better display resolution on paper. The only ‘feature’ which Apple can claim over its rivals is the the fashionable distinction the company is able to make between the colours ‘black’ and ‘jet black’.

The same story applies for Apple’s previous few launches – a watch after Android launched watches, a phone with a large screen (after Steve Jobs had vehemently insisted no one is going to buy a big phone, but after large screen phones took off anyway) and tablets with large screens. However, it’s not like the company is completely out of ideas…it did manage to introduce the tech world to the colour ‘Rose Gold’.