wordpress blog stats
Connect with us

Hi, what are you looking for?

Amazon India adds Aditya Birla’s fashion store abof as seller

amazon-cmn

Amazon India has tied up with Aditya Birla Group’s online fashion store abof (Aditya Birla Online Fashion) to be a seller on Amazon’s marketplace, reports the Mint. Amazon mentions that it already sells brands from Madura Garments and Pantaloons, both Birla companies, which were merged to form Aditya Birla Fashion & Retail last year.

Subsequently, Aditya Birla had launched its own online fashion portal called abof.com, listing clothing and accessories for men and women, both from Aditya Birla’s brands as well as curated clothing from other brands. As a seller on Amazon, abof will sell its inventory on Amazon as well as on its own website.

Amazon has been ramping up its push in the fashion ecommerce market to compete against Snapdeal, which recently acquired Exclusively, and Flipkart, which owns Myntra. Earlier this month, it launched its first private label fashion brand in the country called Symbol, listing the store with shirts, t-shirts, bottoms, innerwear and accessories.

Back in 2014, Amazon had also partnered with Label corp, to sell the latter’s collections from thetrunklabel & theclosetlabel on its platform. The same year, it signed a strategic alliance with Future Group to sell products from the latter’s portfolio of 40 fashion brands including Lee Cooper, Converse, Indigo Nation, Scullers and Jealous 21.

Amazon’s private labels: Symbol is Amazon’s second private label in the country – it previously launched AmazonBasics in India in September last year, starting with consumer electronics. The company had said then that it would expand to include other categories in the coming months. As of now, the platform is selling lightning cables, data cables, audio video cables and various adapters.

Advertisement. Scroll to continue reading.

Amazon India’s investment and financials

In June, Amazon CEO Jeff Bezos announced that the company would invest $3 billion (about Rs 20,000 crore) into its India operations. This investment takes Amazon’s total commitment in India up to $5 billion, which includes the recent $3 billion and a $2 billion investment announced back in July 2014, which the company has already completed in phases over the past two years.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ