Online streaming platform YuppTV has acquired broadcasting rights for the upcoming USA-T20 matches to be held in West Indies, Canada, and Caribbean Islands. Only those matches scheduled on 27th and 28th August in Florida between team India and the current T20 world champions, West Indies will be streamed live on YuppTV. Users are also allowed to stream content via multiple devices, including Smart TVs, Smart Blu-Ray players, laptops, gaming consoles, streaming media players, smartphones and tablets. Earlier YuppTV, had also acquired streaming rights for the Asia Cup, held between Feb-March, 2016. Live and TV Content on YuppTV: In February, YuppTV had partnered with NDTV to provide live digital content from four channels including NDTV India, NDTV 24×7 and NDTV Profit/Prime and NDTV Good Times. Users outside India can also access the live stream. It also partnered with Zee Entertainment Enterprises (ZEEL) to provide digital content from Zee’s &TV channel on its platform in March. Apart from this, the platform provides live and pre-recorded content from other channels including Times Now, ET NOW, Zee Network, ETV Network, Sahara, Sun Group, News X, Zoom, TV Today, Maa, ABN, India TV and 9XM. Competition With YuppTV entering into live streaming partnerships with sports leagues, it is now directly competing with existing online streaming platforms like Hotstar, SonyLiv, which already has been live streaming sports events like ICC World Cup events, Copa America, and Euro 2016. However unlike YuppTV, these platforms are operated and owned by TV broadcasting company which originally acquires digital streaming…
