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YuppTV acquires live streaming rights for India vs WI T20 series


Online streaming platform YuppTV has acquired broadcasting rights for the upcoming USA-T20 matches to be held in West Indies, Canada, and Caribbean Islands. Only those matches scheduled on 27th and 28th August in Florida between team India and the current T20 world champions, West Indies will be streamed live on YuppTV.

Users are also allowed to stream content via multiple devices, including Smart TVs, Smart Blu-Ray players, laptops, gaming consoles, streaming media players, smartphones and tablets. Earlier YuppTV, had also acquired streaming rights for the Asia Cup, held between Feb-March, 2016.

Live and TV Content on YuppTV: In February, YuppTV had partnered with NDTV to provide live digital content from four channels including NDTV India, NDTV 24×7 and NDTV Profit/Prime and NDTV Good Times. Users outside India can also access the live stream.  It also partnered with Zee Entertainment Enterprises (ZEEL) to provide digital content from Zee’s &TV channel on its platform in March. Apart from this, the platform provides live and pre-recorded content from other channels including Times Now, ET NOW, Zee Network, ETV Network, Sahara, Sun Group, News X, Zoom, TV Today, Maa, ABN, India TV and 9XM.


With YuppTV entering into live streaming partnerships with sports leagues, it is now directly competing with existing online streaming platforms like Hotstar, SonyLiv, which already has been live streaming sports events like ICC World Cup events, Copa America, and Euro 2016. However unlike YuppTV, these platforms are operated and owned by TV broadcasting company which originally acquires digital streaming rights directly from sports leagues or their broadcasting partners.

Last month Caribbean Premier League (CPL), the official T20 tournament in the West Indies live streamed all of its matches on Facebook’s live streaming platform via Grabyo—Facebook’s live streaming partner.  And as we pointed out at that time, social media platform are also getting into the sports related live streaming arena; Twitter has been streaming events like the NFL in the US, along with scorecard information on its platform. Also note that Facebook had reportedly paid 140 contracts with media companies and celebrities to use Facebook Live, according to this WSJ report.

Recent developments in Live streaming space

-In June, Sony Pictures Networks India acquired exclusive television and digital rights for the third edition of the Indian Open World Ranking Snooker Tournament for the Indian subcontinent.
-In the same month, Star Sports, which is owned by News Corp, had informed that it acquired the media and digital rights for the French Open in India and the Indian subcontinent for the period 2017-2021. It also has rights to broadcast ICC events for eight years (2015 to 2023), and the digital rights for Indian Premier League (IPL), for the years 2015, 2016 and 2017.
– Multi Screen Media’s (MSM) digital entertainment platform LIV Sports had acquired mobile and Internet broadcast rights for the Australian Open 2015.
– In February, Times Internet also got exclusive licenses for digital video clip rights for all ICC events from 2016 to 2019 for the US and Canada, starting with the ICC World Twenty20 which takes place in March in India.

Read our Live Streaming coverage here

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