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United MediaWorks partners with Jaaz Eskay MultiMedia to expand into Bangladesh


Digital movie distribution firm United Mediaworks (UMW) has expanded its operations into Bangladesh by tying up with film production company Jaaz Eskay MultiMedia, the company in a statement. Under the new partnership, United Mediaworks will provide its digital cinema production and distribution technology to over 256 screens in Bangladesh. With this expansion, UMW claims to have a distribution chain present across 550 screens in both India and Bangladesh.

UMW claims to provide digital content security by encrypting films with a 512 bit encryption via its patented ‘Digibutor’ software; this will now be extended across film screens in Bangladesh through the partnership with Jaaz Eskay MultiMedia. The company currently provides its services across screens and multiplexes in Maharashtra, Uttar Pradesh, Uttrakhand, Jharkhand, Bihar, Gujarat, West Bengal and Karnataka. UMW has also set up its digital cinema processing facility in Mumbai and a product development facility in USA.

Joint Venture: In December last year, United Mediaworks and digital movie distributions firm K Sera Sera merged their operations to form a new equal joint venture called KSSUMW Digital. K Sera Sera’s Satish Panchariya was announced as the chairman of the new joint venture, while Ashish Bhandari from United Mediaworks was named as the managing director. At that time, both companies said it would invest around Rs 100 crore in the next two to build a technology platform for content acquisition, digital content encryption, processing and field servicing, and provide these solutions to multiplexes and single screen theatres.

Tie up with Bohra Films: In March, United Media Works tied up with Bohra Films to launch Gaanabajaana, a platform for independent artists including musicians, singers and performers, where they’ll be able to interact with event promoters. Artists can showcase their content and acquire bookings for shows across the world. The company claims that it will not charge a commission from artists, letting the musicians keep the entire revenue they earn from performances. It added that as of now, it has over 2,000 artists registered on Gaanabajaana.

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