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Titan has launched its second Juxt smartwatch called the Titan Juxt Pro with HP with the tagline ‘One watch. Many faces,’ (cringe) for Rs 22,995. The metal watch has a 1.3” 360p IPS LCD display with Gorilla Glass 3 and runs an Intel 1GHz dual-core processor. It has Bluetooth connectivity, 512MB RAM and 4GB storage. It works with Android Kit Kat 4.4 and iOS 8 and above. It also has an accelerometer and gyro sensors. Titan has an Android app to connect to the smartwatch.

Titan has put its own OS on the Juxt Pro, which will provide notifications from Android and iOS apps, show a phone finder, music, weather, camera, calendar, alarm, timer, converter, stopwatch and “safety”. The Juxt Pro claims to have a 36 hour battery life (450mAh Li-Po), and supposedly charges to 100% in 70 minutes. This watch is also 3ATM (30 metres) water resistant, 2ATM lower than its previous version for some reason.

The smartwatch comes in black and ‘black silver’ (because rose gold) colours. Interestingly, Titan offers both INR and USD prices on its website. Titan is very specific that this watch is made for men: “Combining the numerous features of a smartwatch with design intricacies, this watch is a must-have on every man’s wrist.” The watch can also be bought from Flipkart and some Titan and other offline electronic stores, other than its website. Like HuffPost India points out, the Juxt Pro is pretty bulky and unlikely to be used for activities like running.

The first Juxt watch

Titan launched its Juxt series in January this year, starting at Rs 15,995 and had an analogue watch to display the time, with a little rectangular OLED screen in the bottom centre to display notifications. Titan claims the watch to be waterproof up to 5 ATM (50 meters), with a 5 day battery life. Titan also launched Android and iOS apps simultaneously with the watch, displaying the number of steps a user has taken in a day, week or month, and options to enable or disable various notifications from coming straight to the watch. The apps did not display sleep tracking, heart rate monitor, or any other such data.

It is unclear as to why anyone would spend a whopping Rs 22,000 on a smartwatch (unless of course you own/plan to buy an Apple smartwatch which currently costs Rs 27,000), when there is an availability of smartwatches that are significantly cheaper than that and possibly doing a better job. The Moto 360 costs around Rs 17,000 while the Sony Smartwatch 3 costs around Rs 12,000.

Watches in the same price range as the Titan Juxt Pro:
– Garmin Forerunner 620 costs around Rs 30,000
– Fitbit Surge costs Rs 25,000
– Asus Zenwatch 2 costs Rs 23,000
– Samsung Gear S2 around Rs 24,000

Developments in smart watches:
– In May, smartwatch maker Pebble launched its entire product line in India starting at Rs 5,999 up to Rs 15,999.
– In February, Axis Bank tied up with GOQii to launch a wearable device for its customers, which could make NFC payments, and came with GOQii’s fitness related features. Earlier this month,GOQii added NFC payments to its new band.
– Competitor Fitbit launched its entire product line in India in June 2015.
– In April 2015, Xiaomi launched its Mi Band in India for Rs 999.

Also read:
Xiaomi’s Mi Band most shipped in India among wearbles in Q1 2016: IDC
SoftBank buys chip designer ARM for $32 billion

Our devices coverage.

Update: Titan informed us that the company did not partner with HP for this launch

Note: Image used for representation purposes only