Saavn and AudioBoom have entered into a content partnership that will allow Saavn account holders access podcasts like ‘The Comedy Score’, ‘Hip Hop Saved My Life’ with Romesh Ranganathan, ‘The Cricket Podblast’, ‘The Football Forum’, ‘Undisclosed’, and ‘Walsh on Film’ among others.
According to AudioBoom, this partnership will let it monetize and distribute its top podcasts and on-demand audio content. Note that AudioBoom had entered India in January this year through a partnership with ErosNow. Audioboom would provide and curate all audio content, and be responsible for ad sales and ad campaigns for the audio section of ErosNow’s mobile and web apps.
Saavn funding: In June this year, Saavn raised an undisclosed amount in funcing from Guty Oseary the CEO of Maverick records. Oseary, who manages international artists such as U2 and Madonna, joined Saavn as a partner to help them strengthen its music streaming platform in India. In July last year, Saavn had raised $100 million led by Tiger Global and from other existing investors. At the time, it said it would update its apps to include personalised multi-language homescreen.
Saavn has been increasingly focusing on original content and announced the launch of nine original audio shows in April. At the time, it also said that it might get into video next but did not provide a timeline. Earlier this month, FremantleMedia, informed that it would be streaming its Facebook series ‘Confessions: It’s Complicated’ in audio format on Saavn. New York headquartered Saavn says that it has 20 million tracks and streams to 196 countries in 13 languages. Saavn had claimed to have about 14 million active monthly users in July 2015.
In April 2015, it had launched Saavn Social, a set of in-app social features which included the ability to tag, follow, chat and share playlists, profiles, celebrities and listening activities with other users on Saavn.
In March 2015, it had added a new music sharing feature which would notify users when a celebrity added a new song to their playlist apart from letting users share their songs with their friends.