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Qyuki to launch music series Jammin’ with Bollywood & YouTube artists

Shekhar Kapoor, AR Rahman & Samir Bangara backed Indian multi-channel network (MCN) Qyuki has launched Jammin’, a musical collaboration between music composers and nine YouTube personalities. The series will consist of 10 original music video launches on YouTube between the 19th of August and 21st of October. The series will end with a live concert with all the composers and YouTubers performing on the 11th of November. The lineup of artists includes AR Rahman, Salim-Sulaiman, Clinton Cerejo and Mithoon collaborating with Shraddha Sharma, Siddharth Slathia, Jonita Gandhi, Arjun Kanungo, Maati Baani, Raaga Trippin and Sanah Moidutty among others. Note that in August last year, Qyuki and Migme had signed a deal that would have Qyuki add 1-2 major local artists every quarter to the migme platform. Artists would bring their content, video and fans to migme, where a new community would…

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