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Quikr acquires ZapLuk to expand its beauty & wellness service


Online classifieds site Quikr has acquired on-demand beauty & wellness services startup ZapLuk for an undisclosed amount. The acquisition will allow Quikr to expand its recently launched home beauty services brand AtHomeDiva, which comes under its QuikrServices offering. Zapluk is an on-demand mobile app that helps users discover and book appointments for beauty and wellness services  straight to their homes, offices or hotels.

Note that AtHomeDiva was launched after Quikr acquired another on demand beauty services provider Salosa for an undisclosed amount in May. The AtHomeDiva brand currently offers a range of in-home beauty and styling services including hair, skin, make-up services and special packages. These services are fulfilled by qualified beauty professionals. With two acquisitions—Salosa and ZapLuk—in the beauty & wellness services space, Quikr plans to expand AtHomeDiva to consumers in cities like Bangalore, Delhi, Mumbai, Chennai, Gurgaon and Hyderabad.

ZapLuk’s co-founder Lavanya Hariharan and a team of close to 50 stylists and professionals will now be a part of AtHomeDiva. Rest of the co-founders Manan Maheshwari, Mahesh Gogineni and CTO Varun MS will be pursuing other business interests, the company said in a statement. ZapLuk was founded in November 2015; it raised an undisclosed amount angel funding form a cluster of investors in December last year.  In June, the company announced a merger deal with Chennai-based salon service provider Pamperazi, as indicated by an Inc42 report.

Quikr Funding and Financials

Last week, Times Groups’s private treaty arm Brand Capital had invested Rs 130  crore ($19.4 million) into Quikr through convertible debentures. This was an ad-for-equity deal. In July 2015, the company raised $150 million from Tiger Global and AB Kinnevik to invest in its mobile business and strengthen its hold in categories like goods, cars, real estate, jobs and services. AB Kinnevik put $40.55 million in April during the same round of investment. The company’s financials up to 2014:

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Previous Quikr Acquisitions

– Last month, Quikr acquired Hiree, an online hiring platform focused on white-collar jobs, for an undisclosed amount. The acquisition allows it to strengthen job vertical portal QuikrJobs.
– In May, Quikr had acquired on demand beauty services provider Salosa for an undisclosed amount to expand its personal care listings under its QuikrServices offering, while entering into newer cities.
– In January, Quikr acquired CommonFloor and merged it with its real estate vertical QuikrHomes. MediaNama had confirmed the merger earlier in November. However in this month, Quikr shut down offices of CommonFloor-owned roommate finder and home rental app Flatchat; an ET report said employees were given an option to quit without any severance pay, or move into another vertical under Quikr.
– In December last year, Quikr acquired the real estate analytics startup Realtycompass to boost its offerings in the real estate space.
– In November 2015, Quikr acquired mobile real estate agent aggregator Indian Realty Exchange for an undisclosed amount.
– In October 2015, Quikr made a strategic investment in Genesys International‘s venture AN Virtual Tech.


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