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News Corp-backed PropTiger buys 3DPhy for VR and AR capabilities


News Corp-backed real estate website PropTiger has acquired 3DPhy , an augmented reality and 3D visualizations startup in Gurgaon. The financial details of the deal were not disclosed. Last year, PropTiger had also acquired  Out of Box Interaction (OoBi), a user interface design firm, for an undisclosed amount.

3Dphy creates and simulates a near-real experience for prospective buyers through 360-degree panoramas and virtual tours. “These tools allow home buyers to not just “see” the surroundings, but also “walk” in them and effectively judge the sizes, shapes, spaces, and dimensions,” PropTiger mentioned in a statement.

The acquisition will allow PropTiger address current technological gaps and allow consumers to make faster, better choices about homes.

PropTiger’s other acquisition includes real estate classifieds portal Makaan.com, which operates as an independent entity.

PropTiger funding: In June 2015, News Corp raised its stake in  PropTiger from 25% to 30%, though the terms of the deal hasn’t been disclosed. News Corp previously acquired a 25% stake in after it raised $30 million from News Corp in November last year.

Other developments in 3D startups

– In May, GirnarSoft, the parent company of CarDekho, Gaadi and Zigwheels, acquired Volob Technologies, a virtual reality startup, in an all cash deal. The company would use the startup’s virtual reality and augmented reality technologies to better CarDekho’s 3D visualisation capabilities.

– In August 2015, Hyderabad-based interior design and home decor company Foyr, raised $1 million from Astarc Ventures has a platform that lets users customize and buy furniture and home decor on both, desktop and its mobile app. The platform also offers users with a selection of pre designed rooms to pick from for their homes.

–  Housing.com had also launched a platform called Slice View which offered interactive exploration of the project, along with integrated booking options. This platform displayed 3D model of the building along with a list of its floors and let users view a detailed 3D flat view, complete with flat furnishings.

–  In July 2014, real estate portal IndiaProperty.com had launched a 3D Virtual Property Tour feature. This allowed panoramic view of projects, and in case of ready-to-occupy projects actual static images of the property stitched together to create the virtual tour.

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