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PayUBiz ‘Device Fingerprinting’ to prevent misuse of promotional offers

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PayUbiz’s Device Fingerprinting is aimed at countering misuse and scams in ecommerce loyalty programmes. PayUbiz head Rahul Kothari told MediaNama that this was designed following increasing instances of fraud in ecommerce where users would use multiple email ids and phone numbers to use a promotional offer. This will be implemented on transactions done on PayUbiz’s own payment gateway.

The new technology captures distinctive details of a user’s Internet connecting device like computer, mobile phone and tablet while making a payment. Kothari added that the company captures about 30 parameters from a connecting device which includes screen resolution, browser used and cookies from the computer. This is information is captured when a transaction is initiated on PayUbiz’s gateway.

The tool recognizes a returning fraudster even if they use multiple identities by using different contact numbers, identities, IP Address or cookies.

Kothari added that Device Fingerprinting will be made available for customers who are not on PayUbiz and use other payment gateways as the company is expanding its product portfolio which can used otherwise.

PayU’s recent product additions

– Earlier this month, PayU got a semi-closed prepaid wallet licence from the Reserve Bank of India (RBI). Note that the company already has digital wallet in place called PayU Money which was issued by RBL Bank. CEO Nitin Gupta  said that the wallet licence will allow them greater user experience and would cut on some of the commercial expenses associated with getting a wallet licence from RBL Bank. He added that it is the company’s priority to shift their balances from the existing wallet on RBL Bank to their new wallet.

– In June, PayU launched its POS terminal in a bid to acquire more offline merchants. PayUmoney’s POS terminal will not charge a monthly rental to customers or a minimum balance and an option to link with any bank account.

– In January, the company launched SplitSettle, a payment settlement solution for online marketplaces, which will allow them to split payments collected from customers, to multiple sellers in a single transaction.

Image credit: frankieleon under CC BY 2.0

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