PayUbiz's Device Fingerprinting is aimed at countering misuse and scams in ecommerce loyalty programmes. PayUbiz head Rahul Kothari told MediaNama that this was designed following increasing instances of fraud in ecommerce where users would use multiple email ids and phone numbers to use a promotional offer. This will be implemented on transactions done on PayUbiz's own payment gateway. The new technology captures distinctive details of a user’s Internet connecting device like computer, mobile phone and tablet while making a payment. Kothari added that the company captures about 30 parameters from a connecting device which includes screen resolution, browser used and cookies from the computer. This is information is captured when a transaction is initiated on PayUbiz's gateway. The tool recognizes a returning fraudster even if they use multiple identities by using different contact numbers, identities, IP Address or cookies. Kothari added that Device Fingerprinting will be made available for customers who are not on PayUbiz and use other payment gateways as the company is expanding its product portfolio which can used otherwise. PayU's recent product additions - Earlier this month, PayU got a semi-closed prepaid wallet licence from the Reserve Bank of India (RBI). Note that the company already has digital wallet in place called PayU Money which was issued by RBL Bank. CEO Nitin Gupta said that the wallet licence will allow them greater user experience and would cut on some of the commercial expenses associated with getting a wallet licence from RBL Bank. He added that it is the company’s priority to shift their…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...