Paytm has been used to book over 100,000 movie tickets a day in 4 months since its launch. As of now, the platform lists over 2250 screens where tickets can be booked online, and plans to increase this number to 3000 soon. Note that competitor BookMyShow said that it sold over 30 million tickets (all tickets, not just movies) in Q1 FY17 compared to 22 million in the same quarter last year, registering a growth of 38%.
As of now, Paytm ties up with Wave, Mraj, MovieTime, Gold Cinemas and other chains and single screen theaters for ticket booking. The company had also partnered with PVR, INOX and other unnamed cinema houses at launch in March. Interestingly, Paytm said it would also let users pay for food and other value-added services through their Paytm wallet.
Paytm had announced that it would launch movie ticketing in September last year. At that time it had said that Reliance owned Bookmyshow, the biggest player in the entertainment ticketing industry would also be able to list as a seller on Paytm’s ticketing platform. PVR has 370 screens in 75 multiplexes in 33 cities, and has already tied with Paytm for its wallet services.
The online movie-ticketing sector has been largely dominated by BookMyShow; which also offers event-bookings (concerts, conferences). Paytm also offers an event booking facility for a select number of events, but not as wide-ranged like BookMyShow. Note that in July 2013, BookMyShow had entered into a 5 year strategic partnership with PVR, targeting Rs 1,000 crore of ticket sales over the 5 year period, exclusively on the BMS platform.
Future Group integration: Future Group tied up with Paytm today to enable Paytm users to shop for Big Bazaar merchandise on the online marketplace and get it delivered to their homes. As of now, Paytm is offering a 15% cashback on all purchases, both online and offline, made from Big Bazaar.
In February, Paytm, in a push to widen its offline reach, announced three other offline initiatives:
– It tied up with Indian Oil (IOCL) to let users pay for vehicle fuel at petrol pumps through Paytm wallets in Delhi.
-It also struck a deal with Aditya Birla Retail, which runs the supermarket chain “More”, to enable its customers to make payments across its stores.
-Paytm tied up with offline players in the mobile and electronic appliances sector and enabling them to list their stores on its e-commerce marketplace.
Paytm numbers: Currently Paytm claims to have over 130 million users for its payment platform. In August 2015, the company had announced that it crossed 100 million users, was carrying out 75 million transactions every month and its wallet was accepted by over 80,000 merchants across the country.
Corrigendum: an earlier version of this story mentioned 100k tickets booked, instead of 100k tickets booked per day. Our apologies for the error.