Micromax has launched its Canvas range of Smart LED TVs starting at Rs 27,990 ranging upto Rs 69,990, reports the Indian Express. The TVs will be available exclusively on Flipkart from the 14th of August and pre-bookings have already started.
The range currently features 3 smart TVs: a 32” with 720p resolution priced at Rs 19,999 (Rs 27,990 without discount), a 30” 1080p priced at Rs 29,999 (Rs 69,990 without discount) and a 50” 1080p screen priced at Rs 42,999 (also Rs 69,990 without discount). The TVs come preloaded with Android. This means the TVs support Google Play Store, and apps like YouTube, Facebook, Twitter and Gmail. Note that the original prices don’t make sense as the 40″ & 50″ seem to cost the same. The TVs also seem to be rated multiple times before being launched.
The TVs also have an “M! Screen” feature, that lets users project media, music, videos, photos etc from the phone to the TV. Additionally, installing an Android app called M! Connect will let users control the TV using the smartphone, mirror the smartphone screen on the TV and use the smartphone as a gaming controller. This is not Micromax’s first foray into TVs, the company has been selling non-smart cheap displays for a while now.
Other smartphone manufacturers that make TVs: Last month we reported that Karbonn Mobiles was planning to join the ever growing list of smartphone manufacturers to start making other electronic devices, like TVs. Other smartphone manufacturers to sell TVs include TCL and LeEco which have been selling smart TVs for a while. In April this year, and earlier this week, purchased TV manufacturer Vizio for $2 billion. In October last year, Intex said it would manufacture LED TVs, washing machines and other computer peripherals at its upcoming facility in Greater Noida. Xiaomi also sells TVs, although not yet in India.
Smart TVs & connected devices are the future: By diversifying in the TV business, manufacturers can continue to offer new products, and services to go along with those products. With smart TVs increasingly being the norm, TVs and other home electronics will open up to all sorts of third-party services and apps, an opportunity smartphone makers would not like to miss.
Note that older smartphone makers like Samsung and Sony started by manufacturing TVs and other such consumer electronics, and continue to make smart TVs and other connected devices. Samsung, for example, has been offering services over its smart TVs in India from as far back as 2011.