Ecommerce platform KartRocket has hired Gaurav Gupta as its Chief Technical Officer. Gupta joins from FreeCultr, an online fashion brand, which is apparently being sold to Arvind Mills. In the past, Gupta had worked with Rightster India, Yahoo!, Atrenta, and Sequence Design. According to a note from KartRocket, Gupta will focus on search and discovery for its offline-to-online marketplace Kraftly platform and seller enablement for brand building. This development had first been reported by VCCircle. Earlier this year, KartRocket closed a $8 million round of funding from Bertelsmann India Investments (BII), Nirvana Digital India Fund, 500 Start-Ups and Singapore-based Beenext, and an unnamed Japanese investor. At the time, it had planned to use the funds for Kraftly, which targets small seller communities and home entrepreneurs in India in categories such as apparel, accessories, home, crafts, and other unique and eclectic products. Kartrocket had launched Kraftly in August 2015.
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