On-demand rickshaw aggregator and delivery company Jugnoo has entered the food delivery segment via its recently re-launched hyperlocal delivery service ‘Fatafat’ app. Jugnoo’s team of auto-rickshaw drivers will deliver food “during their free time”, according to the company. The service is currently live in Chandigarh, Panchkula and Mohali via its mobile app. The meal delivery service will take orders between 12 midnight to 12 noon. Users can choose between two delivery slots: 12:30 pm-1:30 pm, and 1:30 pm-2:30 pm. Jugnoo adds that it’s planning to launch meals for evening snacks and dinner as well, within a week’s time. No minimum order: The menu will be “daily-changing and handpicked”, it will include “premium sandwiches, meal combos and exclusive desserts, among others without any minimum order price.” Food will be sourced from “some popular brands in Chandigarh,” the company said and they will be put through quality checks. On why Jugnoo is branching out to food delivery: The company says that the reason behind this move is for ‘ensuring profitability of its hyperlocal delivery business category’. Drivers have a “lucrative role” in every delivery service of its including Fatafat and Dodo deliveries; and by branching out to food-delivery the company claims that it is trying to ‘allocate logistics resources optimally’. “We are definitely expanding, but with each expansion we are creating new avenues for our drivers to earn extra”. We don’t want to burn cash like other players in this segment. The intention is to focus on quality rather than quantity. We…
