wordpress blog stats
Connect with us

Hi, what are you looking for?

Jugnoo to deliver food via its Fatafat delivery service


On-demand rickshaw aggregator and delivery company Jugnoo has entered the food delivery segment via its recently re-launched hyperlocal delivery service ‘Fatafat’ app. Jugnoo’s team of auto-rickshaw drivers will deliver food “during their free time”, according to the company.

The service is currently live in Chandigarh, Panchkula and Mohali via its mobile app. The meal delivery service will  take orders between 12 midnight to 12 noon. Users can choose between two delivery slots: 12:30 pm-1:30 pm, and 1:30 pm-2:30 pm. Jugnoo adds that it’s planning to launch meals for evening snacks and dinner as well, within a week’s time.

No minimum order: The menu will be “daily-changing and handpicked”, it will include “premium sandwiches, meal combos and exclusive desserts, among others without any minimum order price.” Food will be sourced from “some popular brands in Chandigarh,” the company said and they will be put through quality checks.

On why Jugnoo is branching out to food delivery: The company says that the reason behind this move is for ‘ensuring profitability of its hyperlocal delivery business category’.  Drivers have a “lucrative role” in every delivery service of its including Fatafat and Dodo deliveries; and by branching out to food-delivery the company claims that it is trying to ‘allocate logistics resources optimally’.

“We are definitely expanding, but with each expansion we are creating new avenues for our drivers to earn extra”. We don’t want to burn cash like other players in this segment. The intention is to focus on quality rather than quantity. We plan to keep the demand limited and get the food sold within a timespan of just 15 minutes,” says Nitish Singh, CFO of Jugnoo and head of Fatafat and Meals verticals.

Jugnoo claims that it has over 40,000 people transacting per day on its platform on both delivery and on-demand auto-rickshaw service. It also claims to have over 12,000 autos under the brand at present across 35 cities.

Advertisement. Scroll to continue reading.

Snapdeal food delivery: Another example of a company diversifying out to food delivery business, but not actually related to the business is the ecommerce marketplace Snapdeal; it is currently offering food delivery through its mobile app from restaurants nearby a user’s area; this was launched in April, in partnership with Zomato. It also offers bus, fligh , and home services through a partnership model via its mobile app.

Ola had tried food delivery and shut down within a year

Ola debuted its food delivery service called OlaCafe in March 2015. Users could order food from nearby restaurants using the Ola app. It was available in parts of Bangalore, Hyderabad, Delhi and Mumbai and users could pay either via Ola money or through cash.

By March 2016, Ola shut down the app; a Livemint report stated that OlaCafe ‘failed to meet expectations’ after it faced competition from other food delivery services like Zomato, Swiggy, and Tinyown, according to sources that spoke to the publication.

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...


By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

You May Also Like


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ