Even though both Indian and global vendor shipments declined year-over-year during Q2 2016, smartphone shipments from China based brands including Lenovo, Vivo, Xiaomi, OPPO and Gionee grew 28% q-o-q; shipments from these brands also grew 75% in CY Q2 2016, a report from market research firm IDC said. The entire Indian smartphone market shipped 27.5 million units in this quarter, registering a 17.1% growth when compared to previous quarter and a marginal 3.7% y-o-y growth. Until this quarter (Q2 2016), Indian smartphone brands heavily depended on pricing their devices under the sub-$150 market segment, but these vendors are now facing increasing competition in the same sub-segment from Chinese brands, says IDC. “Shipments of key Indian vendors Micromax, Intex and Lava put together dropped 20.4% sequentially as they struggled to push their inventories into the market,” said IDC in the report. However, one particular India vendor—Reliance Jio’s LYF models—stuck to aggressive device launches especially under the sub-$50 segment. Over half a million 4G enabled LYF smartphone models were shipped this quarter, registering a 12.3% sequential growth, placing the vendor at 5th position among top 5 brands in India in terms of shipments. In the previous quarter, LYF smartphones accounted for 7.1% of India’s smartphone market in terms of shipments. How Chinese brands are taking over the Indian market IDC points out that apart from the sub-$150 segment, Chinese brands made a significant entry in to the premium segment (above $300) as well, capturing about one-third of this segment in Q2 2016.…
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