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HT Media and DB Group form radio alliance for advertising


Radio stations of media companies, HT Media and Dainik Bhaskar Group, have partnered to create a sales alliance which will help advertisers reach a larger radio audience. The partnership will include 45 stations – 15 from Fever FM and Radio Nasha from the HT Group and 30 from My FM from the DB Group, according to a BSE notification.

“The idea behind this alliance is to provide an unduplicated reach, along with a single‐window service to national and regional advertisers, who seek innovation and creativity to stand out from the clutter,” Harshad Jain, CEO of HT Media’s Radio business said.

The sales alliance will cover the key markets of Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Uttar Pradesh, Maharashtra, Gujarat, Punjab, Rajasthan, MP, Chhattisgarh and Haryana.

DB Corp acquired 13 new radio frequencies which will be rolled out from 1 August 2016. With this, MY FM 94.3 will have coverage of 10 cities in Maharashtra.

The partnership is modeled around HT Media’s print alliance, OneIndia, which also provides a single platform for advertisers. OneIndia was formed in 2014 with Hindustan Times, Hindustan, The Hindu, The Hindu Tamil, The Telegraph and Ananda Bazar Patrika.

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HT Media’s radio business reported a 35.2% increase in revenue to Rs 33.2 crore for the quarter ended June, 2016 from Rs 24.5 crore in the same quarter last year. The segment EBITDA was flat at Rs 9.5 crore. Net profit for the period  increased 2.1% to Rs 39.3 crore. Total revenue was up 4.5% to Rs 614.46 crore from Rs 569.55 crore in the same quarter last year.

DB Corp’s radio business’ advertising revenues expanded by 30.5% y-o-y to Rs 28.1 crore in Q1 of
current period, against Rs 21.5 crore in Q1 of last fiscal.  The segment’s EBIDTA stood at Rs 9.8 crore. Net profit grew 62% y-o-y to Rs 104 crore  against Rs 64.3 crore in Q1 of last year.

Other radio developments

– In June, the Ministry of Information & Broadcasting (MIB) invited applications for auction of the second batch of Phase III FM channels, which comprises of 266 private FM channels across 92 cities. The second batch of auctions will consist of 227 channels in 69 new cities, and the remaining 39 FM channels in 23 existing cities.

– In May, Entertainment Network India Limited (ENIL) owned radio station Radio Mirchi launched Mirchi Mehfil, an internet based ghazal station.

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– In October 2015,  All India Radio (AIR) appointed releaseMyAd as a virtual agency to let advertisers book ads for all of AIR’s stations online. releaseMyAd will accept and process ads for AIR’s network stations including Akashvani, Vividh Bharati, FM Rainbow & FM Gold, while AIR will utilise the company’s help for its inventory as well as increase its revenue.

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