Radio stations of media companies, HT Media and Dainik Bhaskar Group, have partnered to create a sales alliance which will help advertisers reach a larger radio audience. The partnership will include 45 stations - 15 from Fever FM and Radio Nasha from the HT Group and 30 from My FM from the DB Group, according to a BSE notification. "The idea behind this alliance is to provide an unduplicated reach, along with a single‐window service to national and regional advertisers, who seek innovation and creativity to stand out from the clutter," Harshad Jain, CEO of HT Media's Radio business said. The sales alliance will cover the key markets of Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Uttar Pradesh, Maharashtra, Gujarat, Punjab, Rajasthan, MP, Chhattisgarh and Haryana. DB Corp acquired 13 new radio frequencies which will be rolled out from 1 August 2016. With this, MY FM 94.3 will have coverage of 10 cities in Maharashtra. The partnership is modeled around HT Media's print alliance, OneIndia, which also provides a single platform for advertisers. OneIndia was formed in 2014 with Hindustan Times, Hindustan, The Hindu, The Hindu Tamil, The Telegraph and Ananda Bazar Patrika. Financials HT Media's radio business reported a 35.2% increase in revenue to Rs 33.2 crore for the quarter ended June, 2016 from Rs 24.5 crore in the same quarter last year. The segment EBITDA was flat at Rs 9.5 crore. Net profit for the period increased 2.1% to Rs 39.3 crore. Total revenue was up 4.5% to Rs 614.46 crore from Rs 569.55 crore in the same quarter last…
