Update: Users can place food orders on Swiggy, reserve tables using Dineout and Bytplus via Google search and Google app on iOS and Android, Google India mentioned in a blog post. Google also plans on adding more partners and change the user interface over time.
Earlier: You can now place an order or book a table on Zomata via Google search on mobile web. When a user queries for a restaurant, and if it’s listed on Zomato, Google will automatically display a “Place an order” button along with other details like the restaurant’s address, timings, and contact info through a widget. As of now the feature is available on mobile only, while the company told MediaNama that this will be rolled out on desktops in the future.
When a user clicks on the button, he/she gets forwarded to Zomato’s restaurant page; users can then select the dishes of their choice from the menu list displayed on the Zomato website, and not directly from Google search.The feature is currently live with over 11,000 restaurants across 10 cities in India: Delhi NCR, Mumbai, Bangalore, Pune, Chennai, Hyderabad, Kolkata, Ahmedabad, Jaipur, and Chandigarh.
Note that this isn’t the first instance wherein Zomato’s services were integrated into a third party provide/company:
Zomato on Apple Maps: Apple iPhone users can reserve tables when they are nearby a restaurant, or place orders using Zomato using Apple Maps. This was revealed during Apple’s WWDC developer conference held last month; Apple revealed plans of opening up Maps and navigation feature to third-party developers. On iOS 10, developers were allowed to integrate third-party extensions into the Maps app.
Other developments from Zomato
Note that Zomato has a standalone food ordering app that was launched in in May last year, and it recently updated its main mobile app to reorganizing restaurants lists, and even dishes in a menu according to an algorithm that studies a user’s behavior on the application. To weed out fake or biased reviews, Zomato said it would delete some of the obviously biased reviews and hide some of them from most users by rolling out an anti-bias algorithm, which Zomato claims will help clean up biased reviews even retroactively.
In order to expand its business across offline medium, Zomato launched an Android-based point of sale (POS) solution that offers features like menu management to change prices and listings, inventory management to keep track of raw materials and other items, recipe management to track raw materials based on sales, CRM like customer’s preferences, birth dates, order history etc. and real time analytics.
Other Google services integration
Google maps integration with Uber was rolled out in India in February 2015. The feature was first introduced rolled out in the US last year in May 2015, and during launch (in India) the feature was active in Delhi, Bangalore and Mumbai. As part of the integration, when users search for a destination they will also get an option to book a ride with Uber which shows up in a public transportation widget.
By March Google also added Ola Cabs as the second taxi operator in India to list on the platform. Other than this, Google added new providers in four more countries; 99Taxis in Brazil, Hailo in the UK & Spain, mytaxi in Germany & Spain and Gett in the UK.
Note: The headline has been updated to show that the online ordering feature is available for both Zomato and Swiggy.