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Google extends Accelerated Mobile Pages to web search

Google has extended its Accelerated Mobile Pages (AMP) feature to all its search results, including the Top stories section. On mobiles, it can be accessed here. Google states that extension is not a tweak to its ranking algorithm. Google’s AMP extension comes 6 months after Facebook made its Instant Articles available for all publishers, regardless of their size and location. The AMP-Google search extension, Google claims, is a “result of growth of AMP beyond publishers,” in order to make mobile web faster. Web pages labeled AMP with the adjoining image will be accessible within Google’s AMP viewer. Google will make AMP available “more broadly” this year. It will also give “enough time” to those interested in signing up for AMP. In October last year, Google launched AMP to speed up web page load times by plugging a piece of Google code into publishers’ websites. It then claimed that AMP cut down load time by 15-85% in initial tests and then had 38 publishers including BuzzFeed, The New York Times, The Washington Post, the Financial Times, Vox Media and the Daily Mail. MediaNama’s take: Its interesting to note that Google is competing with Facebook’s Instant Articles in order to gain a mobile web market share, because increasingly, users are looking at Facebook as a medium to get their news from. Google does not directly have such a platform (other than some of its already dead ones), other than Google Now, which, if customised, shows a user popular stories based on the user’s web search,…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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