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Fortune India launches beta website


Fortune India readers can now access the magazine via its newly launched beta website. The website contains various articles on people, technology, strategy and luxury, in categories like consumer, startups, auto, energy, food, money, green, etc. The website also displays its yearly lists like Fortune India 500, 40 under 40 and Most Powerful Women.

Interestingly, Fortune’s website also lists an ‘archives’ category which displays digital copies of its published magazines since 2011. However, clicking on one of these takes the user to a screen requesting subscription, which does not yet work. We expect the company will eventually add paid subscriptions on the website, although it’s not clear if it will offer digital or print copies of its publication.

The website is pretty minimalistic, although being a beta, it still has a few bugs. For example, in Firefox it’s currently not possible to click on the menu if users go to one of Fortune’s lists through the menu. This makes it difficult to navigate, requiring users to the homepage to visit another category. The website also has a basic search function that lets users search based on relevance and date in stories or rankings.

Note that Fortune’s website launch comes five years after the company set up base in India. The Time Warner company had received the go ahead from India’s Ministry of Information and Broadcasting to publish Fortune India in February 2010. Other local editions of Time Inc include FORTUNE China and FORTUNE Turkey.

Other developments in digital media:

– In June this year, BloombergQuint said it would utilize Quintype’s publishing platform for it’s yet to be launched news website through a partnership between both companies

– In May this year, FactorDaily raised $1 million in seed funding from various investors. The FactorDaily website had gone live the same week.

– In February, Newslaundry secured funding from Omidyar Network, Mahesh Murthy and other investors in exchange for equity.

– Bangalore-based news portal The News Minute raised an undisclosed angel funding from Quintillion Media, in December, last year. The News Minute focuses on curating news and content from southern India.

– Last year saw a couple of big media launches – The Patrika Group launched the English news website Catch in May, while Siddharth Varadarajan & Sidharth Bhatia launched digital news portal The Wire in the same month. Raghav Bahl’s Quintillion Media’s mobile-focused digital venture The Quint also went live in March the same year.

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    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ