Eros Now has tied up with Reliance Jio (RJio) to make available old and new movies including Bajrangi Bhaijaan, Bajirao Mastaani, Tanu Weds Manu Returns, Prem Ratan Dhan Payo on the JioOnDemand service. Under the JioOnDemand app, RJio claims to offer live streaming of more than 300 TV channels in 15 languages and 10 genres, with at least 30 HD channels. The app also offers curated ad-free HD movies, TV shows, and other short video content, taking the total to more than 100,000 minutes of video content.
Eros Now claims to have over 44 million registered users across web, WAP and its app globally and is available in 135 countries. Eros Now’s majority users are from India, while 1% of its user base forms paid subscribers.
Eros International financials
For the quarter ended March 2016, Eros International reported digital and ancillary revenues of $20.8 million, down 6.3% from $22.8 million in the preceding quarter and up 11.22% from the same quarter last year. For the full year, digital and ancillary revenues stood at $63.9 million up 6.7%.
Eros Now’s content deals:
– In October 2015, Eros tied up with Ortel Communications, a multi system operator (MSO) and ISP, to offer a subscription based movie streaming service called Ortel Broadband Movies.
– In August last year, Eros had also entered into a partnership with Airtel to offer movie and video content from Eros Now and other partners on Airtel’s Wynk app.
– In June 2015, ErosNow partnered with WeChat to let its users to listen to music, watch videos and get Bollywood gossip and news through its official channel on the messaging platform.
– In the same month, Eros Now inked a content acquisition deal with Pakistan’s Hum TV.
RJio has 1.5 million test users, using 26GB per month
In July, we reported that Reliance Jio had over 1.5 million test users on its network. It claimed that the average monthly data consumption on its network was over 26GB per user per month, while the average voice usage per month was over 355 minutes per user. The numbers are up significantly from April when the company claimed 500,000 users on the network, with an average data consumption of over 18GB per month.
In June, Reliance Jio’s official website went live with an option to “register interest”. A month before that, Jio had opened its operations to the public on an invite-only basis through its employees. The company had missed the commercial operation launch of its telecom network in March this year. Anshuman Thakur, Reliance Jio’s head of strategy and planning, said in a PTI report that the delay was due to impending network optimization operations as they aim to launch 4G services pan-India.