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Data Xgen launches paid Hindi email service

Jaipur based Enterprise email provider Data Xgen Technologies has launched a paid email service in Hindi Devnagari script. This is especially for .bharat domain names, but can also be used for other domains. As of now, the company offers email packages starting at Rs 99, Rs 499, Rs 999 and Rs 1,499, which look like monthly plans. Ajay Data, the company’s founder and CEO told MediaNama that it plans to launch an app for sending free email in Indic language, starting with Hindi. Data said that he was hopeful about Hindi email adoption given the vast majority of the population in India was rural and did not understand English. “People get left out of communication streams because they do not understand English. But they can still get onto the internet and communicate with all of us. Mobile companies are also selling phones in Indian languages, marketing as Hindi phones.. And this is the right time (for Indic email) since the segment is being created,” he added. Earlier this month, the Indian government told email service providers to provide users with addresses in Indian languages, starting with Hindi. It also wanted ‘sufficient local language content and tools to access it’ in order to increase internet penetration and push higher rural adoption. This was needed because English speakers and readers in the country were low (10.35%), according to Rajiv Bansal, Joint Secretary at the Ministry of Electronics and IT. Wikipedia Indic efforts About 3 weeks ago, Wikipedia launched in Tulu, the 23rd…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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