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BigBasket to sell to kirana stores & restaurants: report

Bangalore-based online grocery store BigBasket is now reportedly selling the products on its platforms to 1,000 kirana stores, hotels and restaurants, reports Economic Times. It is unclear if the products it is selling are restricted to fruits and vegetables or also include other household items. We’ve written to the company for more details and will update this when we hear from them. Hari Menon, the company’s co-founder and CEO, told ET that it entered the B2B space since the margin was thinner as compared to the 20-23% for B2C. BigBasket plans to target higher volumes with B2B sales. It has also forayed into B2B because it sources 60% of its fruits and vegetables from farmers, according to the report. The company plans to have 3,500 farmers on its platform from the current 1,100 by next year. It has 20 collection centres to pick…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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