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ASCI calls out Amazon, Flipkart, OLA, Quikr & others for false advertising

Image Credit: Flickr User Thomas Hobbs under CC BY-SA 2.0

The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) has upheld complaints (pdf) against 109 out of 155 advertisements brought to it in May 2016. These advertisements belonged to various categories: 41 in Healthcare category, 12 in  Food & Beverages, 9 in  E-commerce, 9 in Consumer Durables Category, 23 ads in Education category and 15 advertisements from other categories.

In ecommerce:

– Amazon Kindle’s claim of ‘Unlimited Reading’ is not substantiated in addition to not having any disclaimers. A limit of 10 books cannot be considered as an ‘unlimited’ offer.

– Amazon’s friendly customer service ad showing “a scooterist out of fuel being towed by another scooterist with his left leg and giving a final push towards the petrol pump” encourages a dangerous practice with reason while encouraging negligence.

– Flipkart’s ad claiming Sansui 1 ton 5 star AC at Rs 19,999 was false as the product was not available at the same price.

– Flipkart’s ad’s claim “100% original products” and “Flipkart matlab bilkul pakka” are not substantiated and misleading by exaggeration.

– Naaptol’s electric pest and insect control machine’s ad claims to drive away insects and pests is false and misleading by exaggeration.

– OLA Cabs ad claiming ‘OLA Micro @ Rs6/km’ is not substantiated and is also misleading by omission of other additional charges.

– Askmebazaar’s advertisement that claims “Asus Zenfone 2 at Rs 1435” is grossly misleading.

– Quikr’s claim “Get Quikr Free delivery” is false and misleading.

– Some of the profiles of winners in the advertisement on Play Games 24×7 website are false and misleading.


– Simplilearn Solutions advertisement claims to be the ‘world’s largest professional certifications company’ was not substantiated and was grossly misleading.

– Xiaomi advertisement’s claim, “Redmi Note 3, Gold/Silver/Dark Grey Flash Sale – Sale Opens at 2.00 pm, April 13” was false and misleading.

– Airtel’s advertisement’s claims “Streams Youtube videos 26% faster” and “8% extra battery life”, were not substantiated and is misleading. The claim ‘India’s only..’ was also not factual and considered to be misleading.

– Freecharge’s ad displays a person using a mobile phone inside the petrol pump premises encouraging an unsafe practice.

Our coverage on previous ASCI reports here

Image Credit: Flickr User Thomas Hobbs under CC BY-SA 2.0

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