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Amazon India to launch cricket & showbiz based shows this month

Amazon India has signed up with Excel Entertainment for its first show called Power Play, reports Business Insider. The series will be based on cricket and showbiz, and will start from the 16th of August. Note that it's not clear how long the series will last. Amazon mentions that the show is aimed at getting more exposure for its Prime platform which it launched recently in the country. According to the Farhan Akhtar and Ritesh Sidhwani owned production house, it has been working on the shows with Amazon for the past eight-nine months. The shows will also be the first digital series for Excel Entertainment. Interestingly, in July last year, Amazon said the company would invest $100 million for producing original video content on Prime, which allows users to stream movies, TV shows and music as well as store photos. Earlier this year, CEO Jeff Bezos had said “Prime Video is coming soon, offering Prime members in India exclusive access to Original Series and Movies — including original content featuring top Indian creators and talent.” However, it's not clear if the current series will be available only for Prime members. Internationally, in May, Amazon launched a royalty based video service called Amazon Video Direct, that allows users to post videos and earn royalties from them. Amazon Prime launch: Last month, Amazon launched Prime in India at an introductory price of Rs 499 for a year which would give users same day or next day delivery on orders and 30 minute…

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