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9Apps now offers shopping aggregation on Android app


Alibaba owned UCWeb’s Android app store 9Apps will now offer ecommerce shopping aggregation on its app. Users of the app will also be able to compare prices from Paytm, Flipkart, Myntra, Snapdeal, Jabong, Askmebazar, Voonik and Shopclues. It will also offer discounts and coupon codes in a separate section.

This is in addition to the apps and games it already provides. 9Apps claims to have 250 million monthly active users. Note that Android had 65 billion app installs in 2015, according to Alphabet, Google’s parent company.

Interestingly, 9Apps’ development comes 4 months after Times Internet* owned CouponDunia started giving users cashbacks for shopping via the site, apart from also offering discounts, a month following the Indian government disallowing FDI in ecommerce and limiting discounting. Coupondunia founder Sameer Parwani told MediaNama, “…Cashback is where we want to be whether or not e-commerce marketplaces find a way to continue deep discounts or they don’t. If they do continue deep discounting, then the coupon part of our site remains strong and we’ll continue to have a strong funnel of users who first look for coupons and then get pulled into cashback. On the other hand if deep discounting does end, then the only way to save online will be via cashback and therefore the offering becomes even more valuable for consumers.”

Other Android app stores:
Google Play Store: In May, Google Play Store started providing the option to join beta programs of apps through the Play Store, if the option had been made available by the developer. In the same month, Idea Cellular started providing carrier billing services for its customers to pay for apps and content on the Google Play Store.
Amazon Underground: In August 2015, Amazon launched Amazon Underground, a shopping app on Android that doubled up as an app store, offering various paid games and apps on Google Play as free apps on its platform.
Samsung Apps: In May 2011, Samsung launched Samsung Apps, an operator billing on its mobile app store in India.

Recent UCWeb developments:
– In June, Alibaba group owned UCWeb launched a separate news app in India called UC News featuring news content in 20 different categories.
– In May, the company’s UC Browser crossed over 400 million monthly active users worldwide. UC Browser had crossed 50% market share in India in November last year.

Also read:
23% of users abandoned an app after single use; iOS retention better: Study
Google to rank OEMs based on speedy updates: report

Image Credit: Yoel Ben-Avraham under CC BY ND 2.0

*Disclosure: Times Internet is an advertiser with MediaNama

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MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

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    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ