Zimply, an ecommerce marketplace for decoration and interior design products, has shut down after two years of operations, reports VCCircle. The company was previously known as HouseJive and pivoted multiple times before finally shutting down their website and  app, added the report.

Founded in 2014, the app allowed users to shop home decor products such as furnitures, lamps and fixtures among other things. The company had raised almost Rs 3.39 crore from Matrix Partners, Sahil Borua, co-founder of logistics company Delhivery and Pranay Chulet, CEO of Quikr in 2015 and others, according to VCCircle.

No statements were issued from the company. Zimply and Matrix Partners did not respond to our request for comment. We will update once we hear from them. Note that 3 other Matrix-backed startups have reportedly shutdown in the last one year, including micro video blogging site, education startup Purple Squirrel, and online food delivery startup Eazymeals.

The company had shut down its operations in several cities to cut back on costs and even withdrew job offers it had given to students in May, as per an ET report.

Developments in the online home decor segment:

– In April 2016, Bangalore-based online furniture store Urban Ladder had started testing ‘Urban Interiors’, an interior designing service that helps customers to furnish their homes through assistance from independent designers.

– Delhi-based DesignBids raised an undisclosed funding from Indian Angel Network while Houssup raised an undisclosed amount in seed funding in February 2016.

– In September 2015, online furniture retailer FabFurnish moved from being a furniture marketplace to a platform for discovery and sale of curated products. That same month, Sundeep Malhotra, who stepped down as CEO of Homeshop 18, launched an interior design and home design platform called Renomania.

– In August 2015, interior design and home decor company Foyr raised $1 million from Astarc Ventures. In the same month, it introduced a platform that lets users customize and buy furniture and home decor on both, desktop and its mobile app.

Image credits: Wikipedia user daveynin under CC BY 2.0