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YuppTV Bazaar to stream content from Culture Machine


YuppTV Bazaar has tied up with Culture Machine to make available all of Culture Machine’s channels including Being Indian, Epified, Old Delhi Films, Put Chutney, Blush, Rascalas, Being Indian’s Awesome Sauce, Whack and VIVA, on the YuppTV platform. The financial details of the partnership were not disclosed.

At face value, it seems that Culture Machine will provide its pre-existing channel content for streaming on YuppTV Bazaar. Culture Machine owns and operates a cluster of channels on YouTube, and while those channels have ads, the company also produces content for clients like Samsung, Ola Cabs, Edelweiss Tokio Life Insurance, Closeup, Vodafone, Nike, Myntra etc. It claims to have over 500 million monthly views on its channels which produce content across genres.

YuppTV, on the other hand, operates on a subscription model. It is possible that Culture Machine sees this partnership as a means to know more about subscription based revenue. We’ve written to the company to find out more and will update this when we hear from them.

YuppTV’s previous content partnerships:
– Earlier this month, YuppTV partnered with Silly Monks to acquire digital streaming rights of the latter’s Hindi, Telugu, Tamil & Malayalam content like movie trailers, music videos, interviews and events from Tollywood, Mollywoood and Kollywood film industry.
– In April, YuppTV added Star Plus and Life OK to its platform.
– In March, it partnered with Zee Entertainment Enterprises (ZEEL) to provide digital content from Zee’s &TV channel, including content like movies and TV shows played on the channel.
– In the same month, YuppTV partnered with NDTV to provide live digital content from four channels NDTV India, NDTV 24×7 and NDTV Profit/Prime and NDTV Good Times. Other than this, its current content partners include Times Now, ET NOW, ETV Network, Sahara, Sun Group, News X, Zoom, TV Today, Maa, ABN, India TV and 9XM.

YuppTV Bazaar: In December 2015, the company launched a new category of curated user generated content called YuppTV Bazaar. YuppTV Bazaar curates user generated content and verifies it for originality, quality and other factors to ensure that users get only quality content. Once the content is approved, it is listed on YuppTV, with 70% of the advertising revenue shared with the corresponding content creators.

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Culture Machine Epified series: In August last year, Culture Machine partnered with Epic Channel  to launch Epified, a history and mythology series reports. Epified would be a collection of short format, nonfiction content, related to Indian history and mythology and include series like Mahabharata, Dharma Explained and Gods-Masters-Heroes.

Culture Machine’s funding: In February 2015, Culture Machine raised $18 million in a series B round of funding from Tiger Global Management and existing investors Times Internet* and Zodius Capital, to invest in technology and content. The company had previously raised $3.5 million in funding led by Zodius Capital in September 2014.

Our streaming and video coverage.

Image Credit: Newsbie Pix under CC BY 2.0

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Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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