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Airtel’s Wynk Music app crosses 25M downloads on Android & iOS

Airtel’s music streaming app Wynk Music claims to have crossed 25 million downloads on Android and iOS since its inception in September 2014. Wynk crossed 5 million app downloads in February last year and 12 million in November last year. Wynk Music claims to play 15 million songs daily, whereas users spend 5 hours on the app per month, a figure which does not seem to have grown since the last 8 months. Airtel states that over 60% of Wynk Music app installs are non-Airtel users. Currently, the platform says that it has 500 music labels across 12 languages along with 2 million songs. Competition: - Hungama: Earlier this month, Hungama Music tied up with digital music distribution company K Digital Media to add 9.5 million tracks to its music library. In May, Hungama claimed to have crossed 50 million monthly active users worldwide. In April, Hungama raised $25 million from smartphone maker Xiaomi and existing investors Intel Capital, Bessemer Venture Partners and Rakesh Jhunjhunwala. - Gaana: Times Internet* owned Gaana launched its first original audio series (more like a podcast) earlier this month. In October 2015, Gaana raised an undisclosed amount in funding from Micromax. In June 2015, Gaana tied up with The Orchard to add 7 million ‘indie’ songs to its library, taking its total number of songs to 10 million. Then, the company claimed to have over 12 million registered users and 15 million app downloads. - Saavn: Last month, Saavn raised an undisclosed amount in funding…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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