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Airtel’s Wynk Music app crosses 25M downloads on Android & iOS

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Airtel’s music streaming app Wynk Music claims to have crossed 25 million downloads on Android and iOS since its inception in September 2014. Wynk crossed 5 million app downloads in February last year and 12 million in November last year.

Wynk Music claims to play 15 million songs daily, whereas users spend 5 hours on the app per month, a figure which does not seem to have grown since the last 8 months. Airtel states that over 60% of Wynk Music app installs are non-Airtel users. Currently, the platform says that it has 500 music labels across 12 languages along with 2 million songs.

Competition:
– Hungama: Earlier this month, Hungama Music tied up with digital music distribution company K Digital Media to add 9.5 million tracks to its music library. In May, Hungama claimed to have crossed 50 million monthly active users worldwide. In April, Hungama raised $25 million from smartphone maker Xiaomi and existing investors Intel Capital, Bessemer Venture Partners and Rakesh Jhunjhunwala.

– Gaana: Times Internet* owned Gaana launched its first original audio series (more like a podcast) earlier this month. In October 2015, Gaana raised an undisclosed amount in funding from Micromax. In June 2015, Gaana tied up with The Orchard to add 7 million ‘indie’ songs to its library, taking its total number of songs to 10 million. Then, the company claimed to have over 12 million registered users and 15 million app downloads.

– Saavn: Last month, Saavn raised an undisclosed amount in funding from Guy Oseary, the CEO of Maverick Records. In April, Saavn announced the launch of nine original audio shows. It claims to have 20 million tracks in 13 languages and is available in 196 countries. Saavn had claimed to have about 14 million active monthly users in July 2015.

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– Apple Music: Exactly a year ago, Apple Music launched in India at Rs 120 per month for individuals and Rs 190 per month for families, after a 3 month free trial. At launch, it had 30 million songs in its library. In October 2015, Apple Music claimed to have 6.5 million paid customers, out of 15 million subscribers. In April this year, Times Music was appointed as a curator on Apple Music and in October 2015, MTV India became the first local curator for Apple Music.

International developments in online music streaming:
– Last month, Twitter invested $70 million in online music discovery service SoundCloud.
– In the same month, Australia-based music streaming service Guvera said that it was looking to raise up to $56.7 million through an IPO.
– In March, MixRadio aka Nokia Music called it quits after 17 years of operations.
– Music streaming service Rdio shut down its operations in December 2015. In November 2015, Rdio’s peer Pandora bought several of its key assets for $75 million after it filed for bankruptcy.
– In May 2015, Grooveshark shut shop after admitting to not getting licenses from right holders to stream music on its platform.

Our music streaming coverage.

Update: Airtel got in touch with MediaNama to clarify that the total number of downloads (25 million) is across Android and iOS. We’ve updated the headline and the article to reflect the same. 

*Disclosure: Times Internet is an advertiser with MediaNama.

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Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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