Twitter's operating metrics from Q2 2016: – Twitter currently has over 313 million monthly active users (MAUs) globally, up 3% from 304 million MAUs in the same quarter last year. In the previous quarter, Twitter reported more than 310 million MAUs. – There were 66 million MAUs in the US at the end of Q2 2016. In the previous quarter, this number stood at 65 million MAUs. MAUs in US have remained almost flat throughout the whole of last year. The company had reported 65 million MAUs in the US for Q1 2015, Q2 2015 and Q4 2015, while there were 66 million MAUs reported in Q3 2015. – International MAUs stood at 247 million for the quarter, up 4% from 239 million MAUs in the same quarter last year. In the previous quarter, Twitter reported 245 million international MAUs – The company claimed, following an internal review, that false and/or spam accounts represented less than 5% of Twitter’s MAUs, as of December 31, 2015. Key takeaways from the call: Video is growing: “Video is now the number-one ad format in terms of revenue on Twitter,” its COO Adam Bain said during the Q2 2016 analyst call. He added that the Twitter’s blogging platform is now “a video-centric platform.” Advertisers and brands using Twitter Amplify for promoted tweets are now increasingly upgrading to video-based ads. “A good number of…premium advertisers, have signed up, people like Anheuser-Busch, Verizon, Sony and Nestlé,” added Bain. Expansion of live content: Twitter will be focusing more on tie-ups with content producers…
