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Tolexo to help Madhya Pradesh’s MSMEs to sell on its platform


Tolexo, an online B2B marketplace for business goods, has signed a memorandum of understanding with Madhya Pradesh Laghu Udyog Nigam (MPLUN) to let 580 micro small and medium enterprises (MSMEs) list their goods on the Tolexo site. Tolexo currently claims to have over 7,000 sellers in India, and lists over a million products under 800 brands. It claims to have a buyer base of 200,000.

Tolexo will also provide promotion, marketing and distribution to these manufactured goods by the MSMEs. For this, it will assist in account management, customer care, with order management systems and also share analytics to grow their businesses. The company said that it will offer its marketing and selling services at rebated prices. Under its joint vendor development program, Tolexo and MPLUN will conduct campaigns, workshops and seminars on online marketing and processes at industrial clusters in Madhya Pradesh.

Similar developments over the last year:
– In April, ShopClues signed an MoU with National Minorities Development and Finance Corporation, Delhi to market products made by artisans and craftspeople belonging to minorities.
– In March, the Telangana State Handicrafts Development Corporation tied up with Amazon India to sell their local hand-made ‘Golkonda’ handicraft products on the e-commerce portal.
– In December 2015, Alibaba launched Small and Medium Industries Leveraging Export programme (SMILE), to offer solutions like logistics, certifications, technology and financing to support over 10 million small and medium enterprises (SMEs) expand globally.
– In August 2015, NDTV’s ecommerce platform IndianRoots tied up exclusively with Government of Bihar’s Upendra Maharathi Shilp Sansthan to showcase the artisanship of Bihar’s handicraft makers on the platform.
– In July 2015, Snapdeal launched Shopo, a zero commission mobile marketplace targeted at small and medium businesses, which would combine chat and commerce on smartphones. In June 2015, it launched a special ecommerce zone at Dharamshala, in a partnership with the Himachal Pradesh government to enable small and medium sized business to go digital. In February 2015, it launched a variety of products from the manufacturers at Dharavi for sale on its website.
– In April 2015, Amazon India launched AmazonBusiness, a platform where it would invite small and medium businesses to procure supplies from.
– In March 2015, Paytm opened a branded store called “Garvi Gurjari” which showcased products from the Gujarat State Handloom and Handicrafts Development Corporation.

Also read:
Govt launches online marketing site for women entrepreneurs; poor execution
MSME’s job portal relaunched, registration works but no job listings
Gujarat Handloom to launch e-commerce website; Ties-up with eBay
– From 2014: Flipkart ties-up with SME associations to offer products from 50,000 SMEs

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