SonyLIV launches third web series called Lost & Found

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Sony Pictures Networks India’s web streaming platform SonyLIV has launched a new web series called ‘Lost & Found’, reports Televisionpost. The series is supposedly targeting viewers of 18-24 years, where each episode will come out on Monday, will be 15-20 minutes long and run for 6 weeks.

Lost & Found is produced and directed by Kaizad Gustad, who previously has directed Bombay Boys, Boom etc., and revolves around two people dealing with crises in their lives. Sony launched its first web series called #LoveBytes in August last year, followed by another series called Shutter in October.

Whistling Woods tie up: Last month, SonyLIV partnered with film institute Whistling Woods and film production house Mukta Arts, both of which are owned by Subhash Ghai, to stream the short films created by Whistling Woods students on the LIV platform. The short films created by students were produced by Connect1, a digital venture owned by Mukta Arts.

Carrier billing: In December, Sony LIV partnered with Fortumo to offer operator billing on the platform to let users pay for movies through prepaid or postpaid mobile accounts with Airtel, Vodafone, Idea or Aircel. In the same month it launched paid subscriptions.

Other companies who have launched original and web series:
– Earlier this month, Times Internet* owned music streaming service Gaana launched its first original audio series (more like a podcast) called “Kahanibaaz” across 10 episodes.
– Last month, FremantleMedia started streaming its Facebook series Confessions: It’s Complicated in audio format on Saavn, the music streaming platform. The company had launched the Facebook exclusive series in March.
– In the same month, Netflix tied up with Phantom Films to create an original series based on author Vikram Chandra’s book Sacred Games.
– In May, media and news startup ScoopWhoop partnered with political news and analysis website Newslaundry to launch a web series called Chase on YouTube.
– In April, music streaming service Saavn launched nine original audio shows on its platform, with plans to get into video content as well.
– In March, online video streaming platform Vuclip, which launched its VOD service Viu in India, branched into original content with the launch of Viu Originals, starting with a cricket comedy chat series called What the Duck.
– In the same month, live streaming platform YuppTV partnered with Zee Entertainment Enterprises (ZEEL) to provide digital content from Zee’s &TV channel.
– In March YouTube, said it would launch original content along with its content partners Culture Machine, Only Much Louder, Qyuki and The Viral Fever. In February, it announced the launch of its first first original content premiere in the US on YouTube Red, a new $10/month service.