The pack will include 2.5GB of ‘any use data’ as well as 1.25GB of ‘anytime data’, other than 1.25GB of night use data, starting at a price of Rs 235 per month. Postpaid users can also avail this plan for Rs 450, which provides them with access to Hungama as well as 3GB of data and 1,000 minutes of local and STD calls.
Note that RCOM will let users use the data that comes bundled in with the pack for browsing or accessing internet in any way they want. The Hungama feature can be thought of as an add on to a normal data pack which can be used for regular browsing purposes, and as such does not violate net neutrality.
4G rollout: Last month, RCOM launched its 4G services across the country, with Mumbai and Maharashtra being the first to get this feature. Note that most ISPs have been ramping up services by either tying up with existing players or launching their own as they near 4G launches. Airtel has Wynk, Jio has its own bunch of services, while Vodafone owns M-Pesa and a music streaming service since 2013. As such, RCOM’s move makes sense as it looks for content partners to encourage network usage and attract users.
BSNL-Hungama tie-up: Earlier this month, Hungama had partnered with MTNL to provide its services to MTNL subscribers. Interestingly MTNL also started shoving Hungama advertisements to users even when browsing other websites. As we had pointed out then, this is unsolicited and spam, and MTNL, as an ISP shouldn’t be spamming users, and Hungama shouldn’t be endorsing this. The streaming service has similar partnerships with BSNL, ACT, Hathway, Videocon and Tata Photon in India, but it’s not clear if other partners also participate in ad insertion.
– Earlier this month, Hungama music tied up with nexGTv music and YuppTV premium to add 9.5 million tracks from hip-hop and RnB music genres to its music library
– Last month, the platform partnered with Sun TV and Maa TV for Telugu content.
– In April, Sri Lanka Telecom said it would launch a streaming service in Sri Lanka in partnership with Hungama.
– In August last year, DishTV and Hungama launched a music service called Music Active.