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Publicis Media to combine existing agencies and other structural changes


Advertising and public relations (PR) company Publicis Media has initiated a structural change to its India operations while making new appointments to its leadership and executive levels.

The company will combine its existing agency brands including Starcom Mediavest, Zenith Optimedia, Equinox, Performics, Convonix, Resultrix, Ninah, Newcast into 4 new agency brands. These agencies will be merged with Starcom, Zenith, Mediavest Spark, and Optimedia Blue 449. Publicis Media will have a new ‘central’ organization for ‘Global Practices’ that will take care of operations across all of its agency brands and clients.

Under the new business model, the agency network names of Starcom Mediavest Group and ZenithOptimedia Group are changed to enable a flatter organisational structure. However, Performics will remain as Publicis Media’s global marketing brand and scale within all agency brands.

Executive appointments at Publicis:

Mallikarjun Das will be joining Starcom India as its new CEO. Das held a different CEO position under Starcom MediaVest for 5 years. Prior to this, he held COO role at Madison World for 3 years and other Media Manager roles with different companies. Das’s team will include: Sarfaraz Khimani, Co-CEO Performics. Convonix, Pallav Jain, Co-CEO Performics.Convonix, and Basabdatta Chowdhuri COO, Starcom India.

Tanmay Mohanty has been appointed as Group CEO of Zenith India. He previously held a Managing Director role at Perfomics. Prior to this, Mohanty worked as COO at Resultix, and other executive roles with companies like Dalal Street, Urja Communications, among others. Mohanty’s team will include Mayoori Kango, MD Performics.

Rajesh Viswanathan is appointed as the new Chief Financial Officer for Publicis Media India. Viswanathan previously worked as CFO for Zenith Optimedia for 2 years. Prior to this he held various managerial roles at ESPN Star Sports and GroupM Media.

India Acquisitions: In November 2014, Publicis Groupe had signed a definitive agreement to acquire NASDAQ-listed digital marketing and consulting firm Sapient in an all-cash deal for $3.7 billion. Previously in the same year, the company had acquired a majority 51% stake in the Delhi-based advertising and digital agency Law & Kenneth for an undisclosed amount. In 2013, it made two other acquisitions in India: Mumbai-based integrated communications solution provider Beehive Communications; and digital marketing firm Convonix for an undisclosed amount.

Image Credits: Wikipedia user gennaio 2011 under CC BY-SA 3.0

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