Venture capital firm SAIF Partners has invested Rs 4.7 crore in Playment, a Bangalore-based firm which crowdsources work from large companies which is usually handled by a BPO or done in-house. Playment will use the funds to build engineering and product teams and scale deployments in all clients, as indicated by this Economic Times report. Playment has an app where upon completion of tasks, users will get points which can be redeemed for Paytm Cash and vouchers from Flipkart, Amazon, Myntra and BookMyShow. It partners with ecommerce companies to offload their data works and create simple tasks for users. These usually involve tagging products into their right categories, or classify reviews. In case the app finds that users have answered a question incorrectly, it will reject the submission. If users keep answering incorrectly, the accuracy level decreases and they may stop receiving tasks. However, it seems that the number of tasks are limited at the moment (I finished seven tasks and there was nothing else for me to do). Playment says whenever there is a supply of from their partner companies, they create tasks for users and that they are attempting to create an on-demand workforce for the major ecommerce companies. Playment says that it has processed over 5 million data tags from major ecommerce companies in India, as indicated in AngelList. It counts Flipkart,Myntra, ShopClues, Paytm, Voonik, iLenz and iBhejo as its clients. Competition: There are a number of other apps which work on a similar premise as Playment. Some which we found on the Play Store are…
- India’s Data Consumption Soars in 2023: TRAI Report Highlights December 11, 2023
- Interview: Advocate Chaitanya Rohilla on why he filed a petition against deepfakes at the Delhi High Court December 11, 2023
- EU countries reach provisional agreement on the Artificial Intelligence Act December 11, 2023
- Tamil Nadu May Challenge Madras HC Ruling Partially Striking Down Gambling Ban Before Supreme Court: Report December 11, 2023
- Video: Here’s What You Need To Know About The Post Office Bill, 2023 December 11, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...
Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...
RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.
Straw man fallacy: IT Ministers’ defence of government exemptions in data protection law misses the point
Both the IT Minister and the IT Minister of State have chosen to avoid the actual concerns raised, and have instead defended against lesser...
The Central Board of Film Certification found power outside the Cinematograph Act and came to be known as the Censor Board. Are OTT self-regulating...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...