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OYO will list branded aggregated hotels on Travelport

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Travel agencies registered on UK based travel commerce platform Travelport will have access to 6,000 hotel properties aggregated by OYO Rooms, through a tie up between both entities. Under the tie up, 68,000 registered travel agencies (on Travelport) from both India and other foreign countries will be able use OYO’s hotel booking platform directly without third-party influence.

With this partnership, OYO is looking to capture the broader travel and tourism market by listing branded budget and luxury hotel stays to foreigners visiting India. It will leverage Travelport’s reach in 180 countries. OYO currently operates in more than 180 Indian cities, including Delhi, Jaipur, Mumbai, Bengaluru and Goa

Travelport offers a Business-to-Business (B2B) marketplace for travel agencies and companies by connecting them with online and offline travel buyers. It also provides merchandizing and listing services to airlines and hotel properties, such as shopping, ticketing, departure control, payment solutions, etc.

Fund raise: In this month, OYO said it is planning to raise Rs 413 crore by a proposed rights issue of shares to its current shareholders. It was also planning to buy back shares worth Rs 60 crore from some of its investors. In August 2015, OYO Rooms raised $100 million in a funding round led by SoftBank group and from existing investors Greenoaks Capital, Sequoia Capital and Lightspeed India. In March 2015, it raised $20 million in a funding round led by Greenoaks Capital and other existing investors.

Recent developments at OYO

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– In June 2016, OYO Rooms launched ‘OYO for Business’ for corporates and business travellers, allowing companies to manage travel expenses for employees and set budgets for rooms.
– It had tied up with PayPal in March to allow payments from international customers, two months after it had started its operations Malaysia with plans to enter Africa, South America and Southeast Asia.
– The company acquired its rival Zo Rooms in February 2016, ending months of speculation.

OTA tie ups with aggregators

 The OYO-Travelport deal is similar to that of an Ola-Via.com partnership reported last week wherein an Online Travel Agency (OTA) acquires access to the services of an aggregator. It was reported that travel agents and customers on Via.com platform were given access to book Ola rides for local and outstation travel through a partnership between Ola Cabs and Via.com. Ola essentially opened up its services by integrating its API into Via.com, allowing the latter’s customers to access cab booking, availability, estimation and tracking across categories, directly on the Via.com app and website.

Yatra to aggregate cabs: Similarly, In April, Online travel agency Yatra said it would start aggregating cabs from online cab aggregators Ola and Uber on its mobile app starting next week. Users can also book cabs outside their city as well as self-drive cars from companies like Myles, Zoomcar and EasyCabs through tie ups. It charges a commission from cab aggregators for likely each booking.

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