wordpress blog stats
Connect with us

Hi, what are you looking for?

App revenues 13X higher than web: Opera mobile report

operamobile3

Opera Mediaworks claims that the click through rate (CTR) was 2x higher in apps than on web, and app revenues were 13.5x higher than those on web, in its Mobile First Insights APAC Q1 2016 (pdf) report.

In Q1 2016, on its ad network there were close to 1.2 million (1,184,882) daily active users (DAUs) and over 8.5 million (8,621,974) monthly active users (MAUs) whose average session lasted 8.5 minutes. Users spent 16.3 hours monthly (0.5 hours daily).

On Opera’s Mobile ad platform, by impressions, the most popular app categories were:
– Games
– News and information
– Social networking
– Arts and entertainment
– Music, video and media
–  Communication services
– Followed by Sports, Tech and computing, Health and fitness, Lifestyle, Shopping Travel and Productivity.

operamobile1

In ad campaigns, the categories whose engagement had highest CTR were
– Music, video and media, followed by
– Travel
– Lifestyle
– Games and
– Sports

Other takeaways from the report:
– Highest conversion rates were seen in Lifestyle, Games, Education, Sports and Business, finance and investing.
– Mobile ad targeting options for marketers include GPS Location, vertical, device type, device OS, contextual information and gender

Advertisement. Scroll to continue reading.

On Opera’s ad network:
– 1.43 billion MAUs for March 2016
– 3,000 apps added monthly to the Opera network
– 100 apps added daily
– new app added every 14 minutes

Note that for its Q1 report, Opera has compiled data from the ‘comScore: 2015 U.S. Mobile App Report’ and  ‘Nielsen: Insights from Mobile NetView 3.0’.

Also read:
Money On Mobile report: Transaction volumes decline to $78 million in April 2016
80% of India’s population has a mobile subscription: Ericsson report
– India’s average Internet speeds improve, but still suck
– 23% of users abandoned an app after single use: study
– 122 million users in India using browsers with ad blockers: study

Access our previous Research & number reports coverage.

Image Credit: Opera Mediaworks

Advertisement. Scroll to continue reading.
Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...

News

Releasing the policy is akin to putting the proverbial 'cart before the horse'.

News

The industry's growth is being weighed down by taxation and legal uncertainty.

News

Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.

News

Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ