wordpress blog stats
Connect with us

Hi, what are you looking for?

App revenues 13X higher than web: Opera mobile report


Opera Mediaworks claims that the click through rate (CTR) was 2x higher in apps than on web, and app revenues were 13.5x higher than those on web, in its Mobile First Insights APAC Q1 2016 (pdf) report.

In Q1 2016, on its ad network there were close to 1.2 million (1,184,882) daily active users (DAUs) and over 8.5 million (8,621,974) monthly active users (MAUs) whose average session lasted 8.5 minutes. Users spent 16.3 hours monthly (0.5 hours daily).

On Opera’s Mobile ad platform, by impressions, the most popular app categories were:
– Games
– News and information
– Social networking
– Arts and entertainment
– Music, video and media
–  Communication services
– Followed by Sports, Tech and computing, Health and fitness, Lifestyle, Shopping Travel and Productivity.


In ad campaigns, the categories whose engagement had highest CTR were
– Music, video and media, followed by
– Travel
– Lifestyle
– Games and
– Sports

Other takeaways from the report:
– Highest conversion rates were seen in Lifestyle, Games, Education, Sports and Business, finance and investing.
– Mobile ad targeting options for marketers include GPS Location, vertical, device type, device OS, contextual information and gender

On Opera’s ad network:
– 1.43 billion MAUs for March 2016
– 3,000 apps added monthly to the Opera network
– 100 apps added daily
– new app added every 14 minutes

Note that for its Q1 report, Opera has compiled data from the ‘comScore: 2015 U.S. Mobile App Report’ and  ‘Nielsen: Insights from Mobile NetView 3.0’.

Also read:
Money On Mobile report: Transaction volumes decline to $78 million in April 2016
80% of India’s population has a mobile subscription: Ericsson report
– India’s average Internet speeds improve, but still suck
– 23% of users abandoned an app after single use: study
– 122 million users in India using browsers with ad blockers: study

Access our previous Research & number reports coverage.

Image Credit: Opera Mediaworks

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like


Google is adding new controls that will let users choose to see fewer gambling and alcohol ads. The feature will first be launched on...


The Indian government has amended the internet shutdown rules, formally known as the Temporary Suspension of Telecom Services Rules, to restrict the validity of...


Mobile number porting requests increased by 28.7% to 7.53 million requests in July 2020, compared to 5.85 million porting requests reported in June 2020....


While Reliance Jio added 2.5 million active connections in July, Vi, formerly Vodafone Idea (down 3.8 million) and Airtel (down 0.45 million) saw declines....

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ