Users of Snapdeal can now get a Uber cab from the Snapdeal Android app. Snapdeal plans to roll this service out to other platforms like iOS, Windows and web in the future but does not mention a timeline. Snapdeals users need to update their Android (4.0 and higher) app to see get a cab.
This move makes special sense for Snapdeal, given it recently introduced hotel and flight bookings on its platform. Now, Snapdeal users can get a cab to the hotel or the airport using Uber from the Snapdeal app, even if they do not have Uber installed on their phones. Earlier this month, Uber claimed that it had completed 2 billion rides globally in 6 years since its inception.
How to get a Uber from Snapdeal
On the Snapdeal app, clicking the menu displays a Services tab where users can see “Book an Uber”. Users need to enter their mobile number and Snapdeal password or login through Facebook or Google or get an OTP and there onwards, users can see the Uber API and UI to get a cab. At the moment, this integration only allows users to pay for their cab rides in cash, but we imagine that Snapdeal will soon integrate its wallet FreeCharge into it.
Snapdeal’s focus on services:
In April, Snapdeal piloted flight and bus bookings, personal services in May, and food ordering earlier this month. Like Uber, these services are only available through the Snapdeal Android app from the ‘Services’ tab. In May, Snapdeal partnered with real estate developers Puravankar Projects and JLL India to sell apartments for a short duration on its platform. In April, it partnered with 9 NGOs to launch Snapdeal Sunshine, a platform where users could make donations to various causes.
Paytm’s foray into services:
Paytm had launched bus ticketing in partnership with RedBus back in 2012. It also launched movie ticketing by directly partnering with cinema houses like PVR, INOX and ticketing aggregator BookMyshow in March.
Both, Paytm and Snapdeal primarily operate as eCommerce marketplaces. As we had pointed out earlier, diversification is playing an increasingly important role in ecommerce as companies look to differentiate and offer more value added services. Additionally it lets ecommerce platforms explore other services as a means of income, since the margins on ecommerce are quite low.